Sustainability
Approach to Sustainability
Yuko KitakazeGlobal Chief Sustainability Officer, dentsu
Dentsu’s 2030 Sustainability Strategy is all about generating ideas for the future to solve the challenges facing society. It is not simply about being sustainable. It is about unlocking future possibilities.
Leveraging the creativity and ingenuity of our diverse global talent, we can lead systemic change toward a sustainable future in five high-impact areas:
• Accelerating our own sustainable transformation
• Driving change in our industry
• Engaging in cross-industry partnerships
• Enabling society to make sustainable choices
• Advocating for change in social systems
In each of these areas, collaboration between business, government and civil society is essential for generating value for society. Connecting these three groups also happens to be one of our greatest strengths. By approaching our business activities with a spirit of “we are for others, with others”, we hope to build a strong track record in helping to transform society.
Sustainability at dentsu
2030 Sustainability Strategy was updated in 2024. By generating ideas for the future to solve challenges facing society, we will promote the sustainable development of the dentsu Group and society.
Group Sustainability Committee
With the dentsu Group’s transition to a global management structure led by the Group Management Team in January 2023, the Group Sustainability Committee was established directly under the Group Management Board.
Yuko Kitakaze, Global Chief Sustainability Officer, has chaired the Committee since January 2024.
For FY2024 the committee comprises 7 members with diverse expertise and regional backgrounds, and members meet four times a year to monitor and evaluate from various perspectives the progress in our goals to promote sustainability management. Since 2022, the progress made in promoting ESG related initiatives has been part of factors reflected in the Executive Incentive Program of the Group.
ESG targets in the Medium-Term Management Plan
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46%
absolute reduction in CO₂ by FY2030
(against our FY2019 baseline)
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100％
renewable energy by FY2030
(in markets where available)
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Improvement in employee engagement score
Diverse, equal & inclusive workforce;
Female leaders* to reach
45%
by 2030
* “Leaders” are defined as directors and executives of the companies across the Group, and the 45% target is set with a 5% flexibility to support diverse perceptions surrounding gender identity and incorporate regionality.
Independent Assurance Report
Participating Initiatives
In order to achieve its purpose and vision, dentsu participates and collaborates in various initiatives that aim to realize an equitable and sustainable society.
In addition to the above initiatives, dentsu is also a Strategic Partner of the World Economic Forum.
Efforts Recognized by External Agencies
Dentsu actively engages in corporate sustainability initiatives and has received recognition and accreditations from a variety of external agencies.
Dentsu Integrated Report 2023 (August 4th, 2023)
Since 2016, we have combined annual reports and sustainability reports to publish integrated reports.
ESG Briefing
December 1st, 2023
Sustainability Communications Guide
Dentsu has created the Sustainability Communications Guide to assist companies and organizations in advancing their sustainability-related initiatives, and contribute to the creation of a sustainable society by promoting communications based on integrity. The Guide is freely available to download.
Dentsu Group Inc. / Dentsu Team SDGs
Global Representation Initiatives
To realize "representation," a state in which minority groups are treated fairly and with due representation, dentsu has been promoting a variety of awareness-raising initiatives for all 71,000 employees globally.
Dentsu for a Sustainable Society
At dentsu we are conscious of the role we play in society and our ability to deliver social impact at scale. We actively encourage efforts to address the SDGs and other social issues throughout the entire group. Our goal is to strengthen ties with our stakeholders and create new value through the actions of every single employee.
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dentsu 2024 Media Trends:The Pace of Progress
This report insights into disruptions and competition like generative AI, social inclusion and sustainability ambitions and explore the opportunities, challenges, and intricacies of ten trends expected in 2024.
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Dentsu released dentsu’s 2022 Global Diversity, Equity & Inclusion (DEI) report
This report shared a wider view of global progress, with initiatives and stories from across Dentsu Group
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Dentsu included in the Dow Jones Sustainability Indices "DJSI Asia Pacific" for the seventh consecutive year
Dentsu Group Inc. announced that it has been included as an index component of the Dow Jones Sustainability Indices, world-renowned ESG investment index, for the Asia Pacific region.
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Dentsu Group Inc. received the highest rating of “Gold” in the wwP “PRIDE Index”
Dentsu Group Inc. received for the first time the highest rating in the PRIDE Index, to evaluate corporate inclusion initiatives for LGBTQ+ employees and other sexual minorities.
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Dentsu Recognized as a Global Good Company of the Year 2022
Only marketing services company to be recognized for change across purpose driven sustainability and social impact
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Dentsu teamed up with startups and a city government to jointly create “Eco-wa-ring Kawasaki”
Dentsu designed the project to enable large numbers of citizens, together with companies, to take part in the food cycle program to use resources without waste and create a cycle of circulation.
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How inventors expand the range of what CX can do
This case shows how Dentsu’s creatives contributes to the design of CX, and focuses on award winning “Braille Neue”, braille that can be visually read.
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Dentsu Global Business Center and Dentsu Institute surveyed the sustainable lifestyle receptivity in 16 countries
The suvey showed “the degree of the sense of ownership towards sustainability” and “the extent of sustainable action taken”.
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How a ‘circular economy’ would change consumption and society
The hint to ‘collective impact’ that lead to a sustainable business: Sustainable d Actions No.5
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Dentsu Inc. and ISID, Subsidiaries of Dentsu Group Inc., and Fujitsu, Embark on Strategic Cooperation to Contribute to Sustainable Business Growth for Customers and Resolve Environmental and Social Issues
Cooperation will start with joint project to promote DX in the engineering chain
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What is required to create a ‘For Good’ world is to care about the wellbeing of others as well as oneself
Analyzing recent surveys to understand the sustainable lifestyles of 12 nations
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Paper cups made of vegetables! Collective impact from the city of Kitakyushu
A hint from collaboration generates sustainability: Sustainable ‘d’ Actions No.1
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Companies worldwide could face customer backlash if they fail to take action on climate change
New global research shows 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change.
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Dentsu Group included in the Dow Jones Sustainability Indices "DJSI Asia Pacific" for the sixth consecutive year.
Dentsu Group Inc. announced that it has been included as an index component of the Dow Jones Sustainability Indices, world-renowned ESG investment index, for the Asia Pacific region.
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PR Consulting Dentsu received Silver rating in PRIDE Index
PRCD received Silver rating in PRIDE Index 2021
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Sustainable Lifestyle Receptivity Survey 2021 ran in 12 countries
The survey was conducted to compare both the differences in receptivity to sustainability-related efforts, as well as changes since the 2010 survey.
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The Dentsu Group Participates in an Experimental Sustainable Food Resource Program
The Dentsu Group Participates in an Experimental Sustainable Food Resource Program to Promote the Construction of a New Community-Based Social Economy
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Dentsu Group further strengthens SDGs measures to eradicate malaria
Dentsu International partners with Malaria No More UK to ‘Draw the Line Against Malaria’.
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Dentsu Group Selected as an Index Component of “DJSI Asia Pacific” for the 5 Consecutive Year.
The Dow Jones Sustainability Indices for the Asia Pacific region, a world-renowned ESG investment index, selects companies based on ESG and market cap.
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Female Foundry
Developed by iProspect and powered by Dentsu, the Female Foundry empowers female entrepreneurs with access to the tools, training, connections and resources they need to build successful businesses for the digital age.
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Malaria No More
In 2017, as part of its commitment to the United Nations Common Ground initiative, Dentsu launched its partnership with global health organization Malaria No More.
Malaria No More UK.
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Brands for Good
Spearheaded by Sustainable Brands, Dentsu and major national companies joined forces to found Brands for Good - a global movement aimed at making sustainable living easier and more rewarding for people around the world.
Sustainable Life Media, Inc.
