Message from Yuko Kitakaze, Global Chief Sustainability Officer

Photo of Yuko Kitakaze

Yuko KitakazeGlobal Chief Sustainability Officer, dentsu

Generating ideas for the future to solve challenges facing society

For dentsu to truly contribute to the growth of our clients and society into the future, initiatives towards generating non-financial value are of the utmost importance. Our 2030 Sustainability Strategy is all about generating ideas for the future to solve challenges facing society. It is not simply about being sustainable. It is about unlocking potential opportunities. To accomplish this, we must first picture an ideal future without being bound by current restraints. This allows us to think freely about how we can achieve that future, rather than thinking about it as an extension of the past. By leveraging our “insights into humanity” that we have cultivated since our founding to help shape people’s attitudes and behaviors, we believe we can contribute towards promoting sustainability for society as a whole.

Furthermore, it is important for us to share with our stakeholders the value of not simply focusing on our own short-term profits, but also on medium- to long-term sustainability for society. For example, in October 2023, dentsu launched the Decarbonization Initiative for Marketing with the goal of visualizing and reducing greenhouse gas emissions in supply chains associated with marketing communication activities in Japan. Together with the stakeholders involved, we aim to discuss the optimal state for the industry towards realizing a low-carbon society.

Collaboration between business, government and civil society is key for generating value for society. Connecting these three groups also happens to be one of dentsu’s greatest strengths. Through connecting others and leveraging the creativity and ingenuity of our diverse global talent, we can lead systemic change towards future possibilities in five high-impact areas:
• Accelerating our own sustainable transformation
• Driving change in our industry
• Engaging in cross-industry partnerships
• Enabling society to make sustainable choices
• Advocating for change in social systems

With a spirit of “creating a shared future together with others”, we will transform society through our corporate activities.


Sustainability at dentsu

2030 Sustainability Strategy was updated in 2024. By generating ideas for the future to solve challenges facing society, we will promote the sustainable development of the dentsu Group and society.

Group Sustainability Committee

With the dentsu Group’s transition to a global management structure led by the Group Management Team in January 2023, the Group Sustainability Committee was established directly under the Group Management Board.
Yuko Kitakaze, Global Chief Sustainability Officer, has chaired the Committee since January 2024. For FY2024 the committee comprises 8 members with diverse expertise and regional backgrounds, and members meet four times a year to monitor and evaluate from various perspectives the progress in our goals to promote sustainability management. Since 2022, the progress made in promoting ESG related initiatives has been part of factors reflected in the Executive Incentive Program of the Group.

ESG targets in the Medium-Term Management Plan

  • 46%

    absolute reduction in CO₂ by FY2030

    (against our FY2019 baseline)

  • 100

    renewable energy by FY2030

    (in markets where available)

  • Improvement in employee engagement score

    Diverse, equal & inclusive workforce;

    Female leaders* to reach


    by 2030

* “Leaders” are defined as directors and executives of the companies across the Group, and the 45% target is set with a 5% flexibility to support diverse perceptions surrounding gender identity and incorporate regionality.

Independent Assurance Report

Participating Initiatives

In order to achieve its purpose and vision, dentsu participates and collaborates in various initiatives that aim to realize an equitable and sustainable society.

In addition to the above initiatives, dentsu is also a Strategic Partner of the World Economic Forum.

Efforts Recognized by External Agencies

Dentsu actively engages in corporate sustainability initiatives and has received recognition and accreditations from a variety of external agencies.

Dentsu Integrated Report 2023 (August 4th, 2023)

Since 2016, we have combined annual reports and sustainability reports to publish integrated reports.

Cover Image of Dentsu Group Integrated Report 2023

Sustainability Communications Guide

Dentsu has created the Sustainability Communications Guide to assist companies and organizations in advancing their sustainability-related initiatives, and contribute to the creation of a sustainable society by promoting communications based on integrity. The Guide is freely available to download.

Dentsu Group Inc. / Dentsu Team SDGs

Cover image

Global Representation Initiatives

To realize "representation," a state in which minority groups are treated fairly and with due representation, dentsu has been promoting a variety of awareness-raising initiatives for all 71,000 employees globally.

Dentsu for a Sustainable Society

At dentsu we are conscious of the role we play in society and our ability to deliver social impact at scale. We actively encourage efforts to address the SDGs and other social issues throughout the entire group. Our goal is to strengthen ties with our stakeholders and create new value through the actions of every single employee.


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