Enhancing Social Impact on a Global Scale
Dentsu group companies operate across over 145 countries and regions. We embrace diversity and are committed to acting in the best interests of society and the environment.
The world around us is changing. Accelerating climate change and natural resource constraints, digital transformation and the continued rise of inequality are transforming the environment in which we live and work.
By using the power of digital communications and marketing, we can address inequality, create opportunities and uncover solutions to society’s greatest challenges. We do this through our work with stakeholders and by sharing our knowledge and talent with the communities in which we operate.
Our aim is to drive delivery of the UN Sustainable Development Goals and to deliver social impact across the globe.
Dentsu Group focuses all of its team efforts on improving
Compared to FY2019: Scopes 1 and 2
Volunteer work hours
Efforts Recognized by External Agencies
Dentsu Group is committed to activity that promotes a sustainable society, including environmental preservation, and has received high evaluations and accreditations from many external institutions.
Dentsu Integrated Report 2022
Since 2016, we have combined annual reports and sustainability reports to publish integrated reports.
Messages from Key Persons behind the Success of the Dentsu Group
Leader of Dentsu Team SDGsEiichi Akimoto
There is a project team at Dentsu Group Inc. in charge of promoting sustainable development goals from a business viewpoint. We called "Dentsu Team SDGs," and I am a leader. We rely on the unique abilities our organization has developed by conducting business with a large spectrum of organizations, including companies, mass media, and local governments. Our team members constantly look for new ways to contribute to the promotion of sustainable development goals.
I believe our efforts have enormous potential, including the consulting services and development projects we provide under the concepts of co-creation and connection by using our own tools, such as the "SDGs Communication Guide" and "SDGs Hint Map," and by relying on the findings of the "Consumer Survey of the Sustainable Development Goals (SDGs)."
We are actively focused on providing assistance both internally and externally. Since we are dealing with a very diverse spectrum of cases, we believe this is a great opportunity to incorporate SDG policies into business practices. In addition to developing and providing new solutions through cooperation within the group, we want to continue creating new value to fulfill the needs of society in general.
Chief Sustainability Officer, Dentsu InternationalAnna Lungley
At Dentsu Group, we believe in the power of digital technologies and their role in creating a digital economy that works for all. We’ve seen firsthand the role that digital can play from empowering us to learn and connect with each other, to transforming healthcare and opening up business opportunities for those that previously did not have access. But that progress is not equally shared. Our Digital Society Index has found that in many geographies digital engagement is low and people do not have the positive perceptions that digital is reaching its full potential as a force for good.
The Group has a significant role to play. Our core activity is geared towards influencing the way people see, think and act. We must reimagine how we use our creativity and data to highlight opportunities, innovations and solutions to society’s greatest challenges. We have already begun. We are establishing global programs to equip the next generation of leaders with the digital and creative skills they need to thrive, diversify the digital economy and disrupt traditional models of marketing to promote sustainable lifestyles, help eradicate malaria and drive awareness and delivery of the Sustainable Development Goals (SDGs). That is just the beginning. We are on a journey and we recognize there is so much more we can achieve together.
Chief Editor of cococolorErina Hanzawa
“cococolor” is a web medium which Dentsu Inc. has been operating since 2013, and it addresses the reality of social issues and solutions from various perspectives under the umbrella of Diversity & Inclusion (D&I). The “cococolor” team consists of about 70 members, all of whom do work for “cococolor” in addition to their main business activities. Our members are assigned to several different divisions and represent a wide range of occupations, age groups, and geographic areas of activity.
Managing an organization with diverse human resources is time-consuming and inefficient. However, “cococolor” is not only a medium, but also a platform for developing and providing human resources who understand D&I and aim to solve social issues while keeping people fully involved. In March 2020, we established a new business unit within “cococolor” and started some new activities, specialized in developing and providing solutions.
While working with our many partners, aiming for a sustainable society, it is vital to pursue corporate growth and tackle social issues at the same time, and to develop markets that encourage diversity. We will continue to make purposeful changes in the future, and work toward achieving both social richness and business growth.
Dentsu Group for a Sustainable Society
At Dentsu we are conscious of the role we play in society and our ability to deliver social impact at scale. We actively encourage efforts to address the SDGs and other social issues throughout the entire group. Our goal is to strengthen ties with our stakeholders and create new value through the actions of every single employee.
Dentsu teamed up with startups and a city government to jointly create “Eco-wa-ring Kawasaki”
Dentsu designed the project to enable large numbers of citizens, together with companies, to take part in the food cycle program to use resources without waste and create a cycle of circulation.
How inventors expand the range of what CX can do
This case shows how Dentsu’s creatives contributes to the design of CX, and focuses on award winning “Braille Neue”, braille that can be visually read.
Dentsu Global Business Center and Dentsu Institute surveyed the sustainable lifestyle receptivity in 16 countries
The suvey showed “the degree of the sense of ownership towards sustainability” and “the extent of sustainable action taken”.
Dentsu Inc. and ISID, Subsidiaries of Dentsu Group Inc., and Fujitsu, Embark on Strategic Cooperation to Contribute to Sustainable Business Growth for Customers and Resolve Environmental and Social Issues
Cooperation will start with joint project to promote DX in the engineering chain
Dentsu Group Inc.
What is required to create a ‘For Good’ world is to care about the wellbeing of others as well as oneself
Analyzing recent surveys to understand the sustainable lifestyles of 12 nations
Paper cups made of vegetables! Collective impact from the city of Kitakyushu
A hint from collaboration generates sustainability: Sustainable ‘d’ Actions No.1
Companies worldwide could face customer backlash if they fail to take action on climate change
New global research shows 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change.
Dentsu Group included in the Dow Jones Sustainability Indices "DJSI Asia Pacific" for the sixth consecutive year.
Dentsu Group Inc. announced that it has been included as an index component of the Dow Jones Sustainability Indices, world-renowned ESG investment index, for the Asia Pacific region.
Dentsu Group Inc.
PR Consulting Dentsu received Silver rating in PRIDE Index
PRCD received Silver rating in PRIDE Index 2021
PR Consulting Dentsu (PRCD)
Sustainable Lifestyle Receptivity Survey 2021 ran in 12 countries
The survey was conducted to compare both the differences in receptivity to sustainability-related efforts, as well as changes since the 2010 survey.
Dentsu Group Inc.
The Dentsu Group Participates in an Experimental Sustainable Food Resource Program
The Dentsu Group Participates in an Experimental Sustainable Food Resource Program to Promote the Construction of a New Community-Based Social Economy
Dentsu Group Inc.
Dentsu Group further strengthens SDGs measures to eradicate malaria
Dentsu International partners with Malaria No More UK to ‘Draw the Line Against Malaria’.
Dentsu Group Inc.
Dentsu Group Selected as an Index Component of “DJSI Asia Pacific” for the 5 Consecutive Year.
The Dow Jones Sustainability Indices for the Asia Pacific region, a world-renowned ESG investment index, selects companies based on ESG and market cap.
Dentsu Group Inc.
Developed by iProspect and powered by Dentsu, the Female Foundry empowers female entrepreneurs with access to the tools, training, connections and resources they need to build successful businesses for the digital age.
Malaria No More
In 2017, as part of its commitment to the United Nations Common Ground initiative, Dentsu launched its partnership with global health organization Malaria No More.
Malaria No More UK.
Brands for Good
Spearheaded by Sustainable Brands, Dentsu and major national companies joined forces to found Brands for Good - a global movement aimed at making sustainable living easier and more rewarding for people around the world.
Sustainable Life Media, Inc.