2030 Sustainability Strategy 

Our sustainability strategy is all about generating ideas for the future to solve the challenges facing society.
With the updated 2030 Sustainability Strategy, we have identified five material issues across three core themes of People, Planet and Innovation.

Positioning of 2030 Sustainability Strategy

At dentsu we exist to create new solutions and new beginnings for the sustainable development of our clients and society. Through connecting the creativity and ingenuity of diverse talent, both within and beyond our organization, we offer an invitation to the never before.

The pace of change in the world continues to accelerate, and global pressures such as climate change, nature loss, inequality and conflict are causing widespread disruption. This can only be overcome with a radical transformation of the way we do business and a reshaping of our daily lives within this decade.


We are not spectators in this transition. Our vision is to be at the forefront of people-centered transformations that shape society towards a vibrant society where people enjoy a fulfilling life.

We will achieve this by offering innovative solutions to meet the future needs of our clients in an ever-changing business environment. This has been a fundamental part of our corporate DNA throughout our 120-year history, and it continues to this day in our current B2B2S management policy – resolving social issues together with clients, and achieving sustainable growth for all.

2030 Sustainability Strategy – Generating ideas for the future to solve challenges facing society

We have identified five material issues across three core themes of People, Planet and Innovation. For each issue, we have set a headline goal as well as related action plans and KPIs. Finally, we mapped these to the UN Sustainable Development Goals (SDGs).

Progress towards the 2030 Sustainability Strategy and the status of initiatives addressing the five material issues will be managed by the Group Sustainability Committee every quarter. The Committee Members and the relevant departments will collaborate to ensure that all targets and action plans are achieved.

Through this collaborative approach as One Dentsu, we are confident that we will be able to strengthen our business, help our clients open new avenues of success, and contribute towards positive outcomes for the global environment and society.


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