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Creativity has become a brand’s greatest differentiator and a strategic imperative for business transformation. Augmented Humanity: Isobar 2020 Trends Report provides strategic thinking and inspiration for global marketers.
With contributions from Isobar’s 85 offices in 45 markets, the report is the third annual trends briefing from the agency.
Isobar -
Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.
Merkle's Digital Marketing Industry Insights for Q3 2019
- #Download Report
- #Marketing Report
Merkle -
Dentsu won network of the year at ADFEST 2019 for third year running, awarded Agency of the Year for the seventh time, while Group company BWM Dentsu Sydney was selected Digital Agency of the Year, which recognizes outstanding results in the digital field
The Third Time? Also a Charm
- #Award
- #Creative
- #Release
Dentsu Inc. -
A video producer creates a new personalized seal technology, digitally remaking a Japanese tradition. The seal’s impression shows a representation of the owner’s face.
Digital Reinvention of the Japanese "Hanko" Stamp Tradition
- #AR
- #Business
- #Creativity
- #Technology
Dentsu Inc. -
Gaming is dominating live video; the sponsorship opportunities are tempting; the rise of the female gamer; in-game advertising; the future is cloud-based.
The Gaming Industry is Changing how Advertising Works
- #Advertising
- #Culture
- #Game
- #eSports
Carat
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A demonstration experiment of “Kururi Nara”, seamlessly linking the AI-powered contents distribution, customer attraction, transportation, and travel.
Sightseeing MaaS for Foreign Visitors to Japan
- #MaaS
- #Pilot Test
Information Services International-Dentsu, Ltd. -
Explored the voice assistant with an easy-to-use single function and a non-human shape, a cute birdlike computers that respond to your voice.
A Little Birdie Told Me—Voice Recognition Reshaping Cognitive Function
- #AI
- #Analysis
- #IoT
- #Machine Learning
- #Technology
Dentsu Inc. -
The Rainbow Research Booth—Dentsu’s first large-scale booth at the festival—offered a fun photogenic space inspired by LGBT survey result.
Dentsu Embraces LGBTQ+ and Creative Freedom
- #Creative for Issue
- #Creativity
- #Diversity
- #LGBT
- #Social Issues
Dentsu Inc. -
Gen Z and Millennials are in control. They want relevant content to be how they want it and when they want it. This isn’t just true for their devices — it’s true for the ads that surround them.
Content Relevancy in Generation Now!
- #Advertising
- #Creative
- #DCO(Dynamic Creative Optimization)
- #OOH
Posterscope -
Gordon Bowen, one of mcgarrybowen's three co-founders, sees amazing things in our future. And why not? Under his creative leadership, we've produced defining campaigns for a diverse portfolio of clients.
Ads "That Simply Work" from the Mind of Gordon Bowen
- #Introduce
mcgarrybowen -
A Guide to PR in Japan is packed with insights that make it a must-read for PR practitioners, business managers, and media studies researchers with an interest in Asia.
Public Relations in Japan: Actionable Information Now
- #Media
- #Release
- #eBook
Dentsu Public Relations Inc.
IR
News
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Jan 27, 2020
- IR-Timely Disclosure
- Management
- International
Notice Regarding the Appointment of Acting Executive Chairman & CEO of Dentsu Aegis Network Ltd.
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Jan 15, 2020
- IR-Voluntary Disclosure
- International
Dentsu Group Enhances Data Analytics and Consulting Services with the Acquisition of U.S. based E-Nor
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Jan 7, 2020
- IR-Timely Disclosure
- Management
Dentsu Group Announces the Subsequent Disclosure Document Concerning Absorption-type Company Split
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Jan 6, 2020
- IR-Timely Disclosure
- Management
Dentsu Group Announces the Status of Acquisition of Own Shares
