HR Strategy

Multiplying Our Expertise to Drive dentsu's Transformation

Integrated Growth Solutions (IGS), the core of our business strategy, harnesses the unique and diverse talents of our employees to drive competitive advantage, emphasizing a people-centered approach. The objective of the One dentsu Operating Model (ODOM) is to drive global growth by implementing IGS across all our operations. We are actively fostering collaboration across our business regions and markets to establish a cohesive service delivery system.

Starting with our people, we have identified two crucial conditions essential for realizing our management strategy. First, we will aim for every employee to feel actively engaged in achieving our objectives. Second, we will strive for both organizational and individual excellence, fostering an environment where diverse professional talents connect, learn, and synergize their expertise toward a common goal.

Our HR strategy is built on three foundational pillars. The first, “People Growth,” focuses on the development of individuals and teams, emphasizing the cultivation of leadership skills. The second, “Winning as One Team,” leverages diverse capabilities to foster collaboration and achieve unified goals. The third, “HR Service Excellence,” aims to elevate the quality of our HR services, thereby supporting and enhancing the effectiveness of the first two pillars.
These pillars are interdependent, striving for integrated, expansive outcomes globally as One dentsu. Moreover, we set DEI as the foundation of our strategy to create an environment where our diverse talents can bring their best self to work.

Strategic synergy －HR leadership to amplify management goals