Value Creation Model

The Value Creation Model which integrates sustainability has been formulated to enable dentsu to respond to the key challenges and achieve sustainable growth. With our purpose and vision forming the cornerstone of the Group business activities, our distinctive management resources are the foundation on which our value is created.
Meanwhile, our business model is linked to business strategies and Integrated Growth Solutions that leverage the strengths of transformative creativity.
As a B2B2S company that creates economic and social value, we will contribute to the realization of a vibrant society where people enjoy a fulfilling life. As a group we look to achieve sustainable growth by utilizing management capital for even further value creation that will be enhanced by the growth of dentsu talent and our connection to society.