Global CEO Message

Dentsu exists to create new solutions and new beginnings for the sustainable development of our clients and society through connecting diverse talents within and beyond our organization.

Our external operating environment is undergoing significant changes at an unprecedented speed. The business environment continues to evolve as technology advances at pace, and our world faces major social, political, and ecological challenges that we will all need to come together to urgently address. To realize a sustainable society, we must shape a new and exciting future that is not simply an extension of the past.

As a Business-to-Business-to-Society (B2B2S) company, dentsu seeks to generate both economic and social value. To this end, our medium- to long-term competitive strategy involves providing our clients with Integrated Growth Solutions in high-growth areas at the convergence of marketing, technology, and consulting that integrate the diverse capabilities of the entire Group. Under our newly formulated brand proposition, “Innovating to Impact,” we will work together with clients and partners to create new value by accelerating the global rollout of Integrated Growth Solutions as One dentsu.

Moreover, we have updated our 2030 Sustainability Strategy in 2024 with the aim of more proactively fulfilling our responsibilities to society and stakeholders. By “Generating ideas for the future to solve challenges facing society,” we will promote sustainability for society and dentsu. The 2030 Sustainability Strategy is an important medium to long-term corporate strategy which is interconnected with our business strategy as a unified path to long-term and sustainable growth.

We are also working to make further progress in our governance and internal controls. By working towards mindset and behavior reforms with the aim of “fulfilling our responsibility to all stakeholders by renewing the way we approach our work” and disseminating our Code of Conduct throughout the entire Group, we aim to establish an organizational culture that prioritizes integrity.

Since our founding, dentsu has recognized people as our greatest assets. We believe that our diverse and talented teams around the world – with their client focus, creativity, innovation, and execution ability – are the true drivers of our corporate value. We also have our insights into people that we have cultivated by continuously observing people and society throughout out 123-year history.

By leveraging the creativity and execution abilities of each of our global talent to create innovation, we can achieve our vision to be at the forefront of people-centered transformations that shape society. This is the future of dentsu.

Together with our clients and other stakeholders, we aim to realize a vibrant society where people enjoy a fulfilling life.