Global CEO Message

Dentsu exists to look beyond the business challenges of companies to the social challenges they face, create solutions together with clients, and bring about positive change in society. Since I became CEO, we have been promoting “B2B2S (Business to Business to Society)” as our global management policy, which demonstrates our determination to create both economic and social value. Dentsu continues to take on challenges together with our clients and partners to sincerely address the various challenges facing society and achieve sustainable growth.

As the speed of change accelerates more than ever before, we respond to technological advances and shifts in consumer values with our vision: “To be at the forefront of people-centered transformations that shape society.” This “people-first” approach embodies three key concepts: the creativity of our people, the ideas generated from our insights into people, and the power to transform society for the future. In 2024, we launched our new global brand proposition, “Innovating to Impact,” demonstrating our strong commitment to driving growth for our clients while making a positive impact on society and the world through solutions that integrate transformative creativity, media, data, and technology.

Our goal is to deeply understand consumers and use ideas and execution power based on that insight to solve our clients’ problems, while also solving social issues at the same time. By bringing together people with diverse backgrounds and combining their respective strengths, we can create unprecedented ideas and solutions. We believe that it is both dentsu’s responsibility to continue to create future-oriented innovation while cherishing the spirit of change that has been cultivated over our 124-year history, and its strength.

Meanwhile, we have sincerely acknowledged that we did not achieve the targets set out in the previous Mid-Term Management Plan and have formulated a new Mid-Term Management Plan which covers the period up to fiscal 2027. We aim to achieve sustainable and strong organic growth by realigning our business portfolio and focusing our capital and people on priority areas. Furthermore, in order to survive in a rapidly changing competitive environment, we will implement flexible changes tailored to the characteristics and needs of each region, based on our strategy of “growing globally by becoming a growth partner for our clients in each market.” In our international business in particular, we will focus more on the US market while also working to increase added value in the Media sector. In the Japanese market, we will further strengthen our competitiveness and support our clients throughout their value chains. At the same time, we will also leverage our global network to help Japanese clients with their overseas expansion and local businesses.

Furthermore, our 2030 Value Creation Strategy, which looks ahead to 2030, focuses on four key themes: Integrity, People & Culture, Innovation, and Environment, and aims to “generate ideas for the future that will solve difficult social issues through our business.” By promoting non-financial initiatives in conjunction with our business strategies, we hope to live up to the trust of society, shareholders, and all other stakeholders.

At dentsu, our most powerful asset is our unique talent and their understanding of consumers, their creativity and insight, and their ability to execute on this. The continuous innovations generated by our talent enable us to provide solutions that are guided by client-centricity, creating both economic and social value. We aim to build trust by each of us taking pride in and responsibility for our own roles and working sincerely, and to realize a vibrant society where people enjoy a fulfilling life.