Dentsu has significantly revised how it addresses materiality based on the two-axes assessment of "importance from management perspective" and "importance from stakeholder perspective" —new material issues as they emerge—in order to realize “an invitation to the never before.” This became our purpose in a bid to maximize corporate value for stakeholders. We view materiality as a key element for dentsu to achieve sustainable growth and value creation in order to evolve into a B2B2S company under a new management structure.

Group materiality

Business ethics & Compliance and Data security

  • Business ethics & Compliance
  • Data privacy and cyber security
  • Risk and crisis management
  • Corporate governance

Human capital development

  • Human capital development
  • Focus on well-being and enhancement of how we work
  • Developing future generations

Innovation leadership

  • Co-creation and global collaboration
  • Customer engagement and loyalty
  • Technology and creativity for a sustainable society
  • Contributing to local communities and society
  • Leading innovation with new ideas
  • New value for new markets

Climate action

  • Sustainable supply chain management
  • Getting to net zero, including decarbonizing media
  • Driving sustainable consumption through advertising and business activities


  • Diversity, Equity & Inclusion
  • Respect for human rights
  • Responsible media


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