Dentsu at a Glance
Truly Global Scale
The Dentsu Group currently has more than 66,000 staff serving for 11,000+ clients in over 145 countries and regions.
-
145+
Number of
countries and regions(End of December 2019) -
66,000+
Number of group employees(End of December 2019)
Our operations are increasingly diverse: Japan accounts for 40% of our business, EMEA 23%, the Americas 26%, and APAC 11%.
Revenue Less Cost of Sales by Region
- ※2013 and 2014 figures are for fiscal years (Japan: Apr-March, International: Jan-Dec), while figures for 2015 and beyond are for calendar years (Both Japan and International)
- ※2013 figures were based on JGAAP, while figures for 2014 and beyond were based on IFRS.
- ※EMEA :Europe, Middle East and Africa, Americas : North, Central and South America, and APAC : Asia Pacific (excl. Japan)
Our business in Japan is spearheaded by Dentsu, while Dentsu International leads the international business which encompasses all countries outside Japan.
Predominance in the
Japanese Market27.7%
With a 27.7% share of the domestic advertising market, Dentsu Group occupies the leading position in Japan.
- *Based on advertising spending in Japan in 2019. Percentages are calculated on the basis of Japan Business of Dentsu Group sales by category.
Share of Japanese Advertising Market
- *Based on advertising spending in Japan in 2019. Percentages are calculated on the basis of Japan Business of Dentsu Group sales by category.
Strong Growth in
International Markets9.5%Average
2.0%
Our growth rate of revenue less cost of sales has surpassed that of global peers over the last three years.
- *CAGR of each company over the past three years (2017–2019).
Compound Annual Growth Rate over Last Three Years (annual average): Comparison with Holding Companies
- *CAGR of each company over the past three years (2017–2019).
M&A also forms part of Dentsu’s growth strategy, and we have made 177 acquisitions from 2014 till 2019.
Total Mergers and Acquisitions in International Business
To provide clients with holistic and integrated solutions, the Dentsu Group has adopted a unique operating model called "One P&L,". This drives collaboration across all our brands delivering the most effective marketing solutions for our clients.
We are the only agency with one over-riding vision for all our people: "Innovating the way brands are built". We have five core value that are shared by everyone across our Network: Agile, Ambitious, Collaborative, Pioneering, Responsible.
Structure of "dentsu"
Business is primarily operated under Dentsu Japan Network with approx. 130 companies within Japan
Business is operated under 9 main agency brand names outside Japan
Dentsu Group Inc. supports both Japan and international businesses of "dentsu"
This operating model allows greater use of shared services across the Network, further demonstrating our integrated approach.
Extensive Digital Capabilities
-
2014
31%
-
2019
48%
Revenue less cost of sales generated by the fast-growing digital sector now accounts for 48% of the Group total.
- ※2014 figures are for fiscal years (Japan: Apr-March, International: Jan-Dec), while figures for 2015 and beyond are for calendar years (Both Japan and International)
Percentage of Consolidated Revenue Less Cost of Sales Generated by Digital Sector
We have established highly specialized subsidiary companies in Japan and overseas to keep pace with growth and harness advances in the fast-changing digital sector.
Leading Group Companies in the Digital Sector
Japan
International
Cutting-Edge Data Marketing
We are boosting our focus on data marketing under the People Driven Marketing brand in Japan and the M1 platform overseas. These brands share the philosophy of people-based marketing and aim to add value to data utilization.
Japan Market
International Markets
Unique Sports Solutions
Dentsu has built strong long-term relationships with sports organizations in Japan and globally, and we help our clients to leverage these connections into their communication strategies. Dentsu has been designated as the exclusive marketing agent for the 2020 Tokyo Olympic and Paralympic Games.
Relationships with Major Sports Federations
| Marketing Rights |
Media Rights |
|
|---|---|---|
| IOC (The Olympic Games) | JAPAN |
ASIA |
| FIFA (Football/Soccer) | JAPAN |
JAPAN |
| IAAF (Athletics) | GLOBAL |
GLOBAL |
| FINA (Swimming) | GLOBAL |
GLOBAL |
| FIVB (Volleyball) | ASIA |
GLOBAL |
Acclaimed Creativity
Dentsu Group has wosn numerous awards at prestagious international advertising festivals.
International Advertising Awards
| Grand Prix | Gold | Silver | Bronze | Other awards | Total | |
|---|---|---|---|---|---|---|
| D&AD*1 | 1 | 2 | 7 | 15 | 25 | |
| Cannes Lions | 1 | 2 | 10 | 16 | 29 | |
| ADFEST*2 | 2 | 8 | 11 | 21 | 6 | 48 |
| Spikes Asia*3 | 3 | 9 | 13 | 24 | 49 | |
| One Show*4 | 2 | 9 | 6 | 5 | 22 |
Figures show number of advertising awards won in the past year (as of October 19, 2019).
- *1The Black Pencil award has been treated as equivalent to a Grand Prix, the Yellow Pencil to gold, the Graphite Pencil to silver, and the Wood Pencil to bronze.
- *2Network of the Year, Branded Content Lotus, Effective Lotus, Integrated Lotus included under "Other awards."
- *3Creative e-Commerce is equivalent to a Gold Award
- *4Grand Prix = Best of Discipline
Steady Shareholder Return
We have made steady returns to shareholders based on a strong financial position.
Cash Dividend Per Share and Payout Ratio
 |
|||||||
| Cash dividend per share (yen) | 75 | 85 | 90 | 90 | 95 | 71.25 | |
|---|---|---|---|---|---|---|---|
| Underlying dividend payout ratio (%)* |
22.7% | 21.5% | 23.6% | 26.0% | 35.1% | --- | |
| Dividend payout ratio (%) | 29.5% | 29.0% | 24.1% | 28.1% | --- | --- | |
| Total amount of cash dividends (Billions of yen) | 21.3 | 24.2 | 25.3 | 25.3 | 26.5 | --- | |
- *Underlying dividend payout ratio = Cash dividend per share ÷ Underlying profit per share × 100
- *2015/12 is based on financial reporting (Japan: Apr-Dec, 9months, International: Jan-Dec, 12months.) Proforma (Jan-Dec, 12moths, for both Japan and International) base Underlying dividend payout ratio is 19.0% and Dividend payout ratio is 26.1%.
