Global Chief Sustainability Officer Message

Photo of Yuko Kitakaze

Yuko KitakazeGlobal Chief Sustainability Officer, dentsu

Creating value through both financial and non-financial initiatives to drive Good Growth for the future

The Group’s Purpose aims for the sustainable development of our clients and society. This means not only achieving business growth but also creating positive change for people, organizations, culture, and society. We define this virtuous cycle as Good Growth.

With our clients, we build trust and grow together as we work toward shared success. We put integrity first, while harnessing the individual strengths and expertise of our people to expand the potential of both our organization and the talent that powers it. We believe these efforts help create the momentum to shape the future.

Our sustainability strategy is centered on addressing our four material themes.

  • INTEGRITY:
    Putting integrity first
  • PEOPLE & CULTURE:
    Elevating each other, connecting beyond boundaries, and creating value together
  • INNOVATION:
    Creating ideas for the future with the power of creativity and technology
  • ENVIRONMENT:
    Embedding the consideration of environmental risks, opportunities, and resilience into management strategy

Through these efforts, we seek to evolve our management, develop talent capable of creating social value, and drive positive change across our industry and society.

By strengthening our competitiveness from both the financial and non-financial perspectives, the Group seeks to maintain its presence as an organization that society values while generating Good Growth, and working to create a future that inspires.