KeywordTrends
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The English-language version of the Dentsu Institute website is now up and running.
Dentsu Institute set “Quality of Society” as the theme of our activities. We pay close attention to changes in society and people’s values.
- #Quality of Society
- #Report
- #Research
- #Social Issues
- #Trends
Dentsu Institute -
Into The Unknown: CMO Survey 2020
Today’s CMOs find themselves at a crucial juncture for the journey of their brands. This report identifies the five strategies deployed by Frontier CMOs who are well prepared to manage the recession and are wrestling control of their brands’ destinies.
- #Report
- #Research
- #Trends
Dentsu Group Inc. -
How Do Japanese People Really Feel About the Coronavirus Pandemic? Dentsu’s survey finds out.
Besides government’s countermeasures to deal with this impact, what the private sector can do? To explore those possibilities, Dentsu initiated a project to survey people about the crisis in Japan.
- #Report
- #Research
- #Trends
Dentsu Inc. -
Sharing their homework and locations—teenage girls are always connecting with others
See how Japanese teenage girls spend their private time in diverse ways based on the findings from Dentsu GAL LABO’s analysis of interviews with six teenage girls.
- #Report
- #Research
- #Trends
Dentsu Inc. -
Dentsu Aegis Network 2019 ad-spend forecasts slip from $625 billion to $609 billion.
Media and Market Trends of Ad-Spend
- #Advertising
- #Release
- #Trends
Dentsu Aegis Network
