KeywordResearch

List of Keywords

Global Ad Spend Forecasts May 2023
Global advertising spend expected to grow by 3.3% in 2023 with inflation driving increase to reach US$727.9 billion.
- #Global
- #Report
- #Research
- #Trends
dentsu group
Merkle unveiled its 2023 Consumer Prizing Report examining how consumers evaluate and choose rewards from brands.
Consumers want cost savings and value, new prizing survey finds.
- #Marketing
- #Report
- #Research
- #Trends
Merkle
Global Ad Spend Forecasts December 2022
2023 is likely to be slower, at 3.8% growth, before rising again to 4.8% in 2024.
- #Global
- #Report
- #Research
- #Trends
Dentsu Group Inc.
Global Ad Spend Forecasts July 2022
Advertising investment is forecast to grow by 8.7% globally in 2022, according to the latest Global Ad Spend Forecast report.
- #Global
- #Report
- #Research
- #Trends
Dentsu International
What is required to create a ‘For Good’ world is to care about the wellbeing of others as well as oneself
Analyzing recent surveys to understand the sustainable lifestyles of 12 nations
- #CSR
- #Marketing
- #Report
- #Research
- #Sustainability
株式会社電通
Consumer Sentiment Around Online Privacy and Data Collection highlighted in Merkle’s Q1 2022 Customer Engagement Report
The report revealed their sentiments around online privacy and data collection and exploring their attitudes about regulations and updates from the big tech platforms.
- #Marketing
- #Report
- #Research
Merkle
Merkle’s Q4 2021 Digital Marketing Report Highlights Key Behavioral Shifts Driving Advertising Spend Across Channels
The report aanalyzes and highlights trends within paid and organic search, Amazon ads, paid social, and display ad spend.
- #Marketing
- #Report
- #Research
Merkle
Merkle Unveils 2022 Imperatives to Address Customer Experience in a New Age
The guide is designed to help brands identify the key strategic considerations that will shape the year ahead and provide business leaders with actionable insights to create competitive advantage through marketing.
- #CX
- #Digital
- #Marketing
- #Report
- #Research
Merkle
Merkle released consumer behaviors report revealing core themes
A research report designed to help marketers learn more about customer perceptions and behaviors in three key areas: convenience, reliability, and responsibility.
- #Marketing
- #Report
- #Research
Merkle
Companies worldwide could face customer backlash if they fail to take action on climate change
New global research shows 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change.
- #Marketing
- #Report
- #Research
- #SDGs
Dentsu International
Dentsu International revealed dentsu 2022 Media Trends
In the 40 page report, dentsu examined three megatrends helping to define a route to post-pandemic recovery, each with smaller manifestations or sub-trends which have major implications for brands.
- #Marketing
- #Report
- #Research
Dentsu International
Attitudes to Society in the UK and Comparison with Japan
Dentsu Institute conducted a survey of 2,000 people living in UK on attitudes to society. This article outlines results of UK survey, compares them with the results of Japan survey.
- #Global
- #Quality of Society
- #Research
Dentsu Institute
Sustainable Lifestyle Receptivity Survey 2021 ran in 12 countries
The survey was conducted to compare both the differences in receptivity to sustainability-related efforts, as well as changes since the 2010 survey.
- #Report
- #Research
- #Trends
Dentsu Group Inc.
Global Ad Spend Forecasts: June 2021
Dentsu International's June 2021 Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by the experts.
- #Global
- #Research
- #Trends
Dentsu International
Merkle released its Non-endemic E-retail Playbook.
Merkle Releases Non-endemic E-retail Playbook to Help Connect Retailers, Brands, and Shoppers Across the Growing Industry
- #Report
- #Research
- #Trends
Merkle
Merkle released its State of Customer Experience Transformation Report.
Merkle’s State of Customer Experience Transformation Report ideentifies gap between consumer sentiment and corporate perceptions
- #Customer Experience
- #Report
- #Research
- #Transformation
Merkle
2020 Advertising Expenditures in Japan
Dentsu Inc. released its calendar year 2020 annual report on advertising expenditures in Japan, including an estimated breakdown by medium and industry.
- #Report
- #Research
- #Trends
Dentsu Inc.
dentsu Ad Spend January 2021
Ad Spend report of January 2021 reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by the experts.
- #Report
- #Research
- #Trends
Dentsu International
The English-language version of the Dentsu Institute website is now up and running.
Dentsu Institute set “Quality of Society” as the theme of our activities. We pay close attention to changes in society and people’s values.
- #Quality of Society
- #Report
- #Research
- #Social Issues
- #Trends
Dentsu Institute
Into The Unknown: CMO Survey 2020
Today’s CMOs find themselves at a crucial juncture for the journey of their brands. This report identifies the five strategies deployed by Frontier CMOs who are well prepared to manage the recession and are wrestling control of their brands’ destinies.
- #Report
- #Research
- #Trends
Dentsu Group Inc.
How Do Japanese People Really Feel About the Coronavirus Pandemic? Dentsu’s survey finds out.
Besides government’s countermeasures to deal with this impact, what the private sector can do? To explore those possibilities, Dentsu initiated a project to survey people about the crisis in Japan.
- #Report
- #Research
- #Trends
Dentsu Inc.
Dentsu conducts third consumer survey on SDGs
Over 40% of students are aware of SDGs. Lifestyle behaviors are changing, with trends toward minimalism and a sharing economy.
- #Education
- #Research
- #SDGs
Dentsu Inc.
Dentsu Institute and Doshisha University Announce Results of World Values Survey 2019 in Japan
Introducing the most recent Japanese survey results on people’s values regarding everyday life, work, country and society, diversity, etc.
- #Education
- #LGBT
- #Quality of Society
- #Research
Dentsu Institute
Sharing their homework and locations—teenage girls are always connecting with others
See how Japanese teenage girls spend their private time in diverse ways based on the findings from Dentsu GAL LABO’s analysis of interviews with six teenage girls.
- #Report
- #Research
- #Trends
Dentsu Inc.
Cooperation on in-depth research regarding U.S. and Japanese policy issues and enhancement of preparatory measures.
Engaging Specialists in US–Japan Foreign Policy
- #Analysis
- #Partnership
- #Research
Dentsu Public Relations Inc.
Dentsu Aegis Network’s proprietary research reveals that only one third of ads get audience’s full attention.
Finding New Value in the Attention Economy
- #Advertising
- #Report
- #Research
Dentsu Aegis Network