KeywordResearch
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The English-language version of the Dentsu Institute website is now up and running.
Dentsu Institute set “Quality of Society” as the theme of our activities. We pay close attention to changes in society and people’s values.
- #Quality of Society
- #Report
- #Research
- #Social Issues
- #Trends
Dentsu Institute -
Into The Unknown: CMO Survey 2020
Today’s CMOs find themselves at a crucial juncture for the journey of their brands. This report identifies the five strategies deployed by Frontier CMOs who are well prepared to manage the recession and are wrestling control of their brands’ destinies.
- #Report
- #Research
- #Trends
Dentsu Group Inc. -
How Do Japanese People Really Feel About the Coronavirus Pandemic? Dentsu’s survey finds out.
Besides government’s countermeasures to deal with this impact, what the private sector can do? To explore those possibilities, Dentsu initiated a project to survey people about the crisis in Japan.
- #Report
- #Research
- #Trends
Dentsu Inc. -
Dentsu conducts third consumer survey on SDGs
Over 40% of students are aware of SDGs. Lifestyle behaviors are changing, with trends toward minimalism and a sharing economy.
- #Education
- #Research
- #SDGs
Dentsu Inc. -
Dentsu Institute and Doshisha University Announce Results of World Values Survey 2019 in Japan
Introducing the most recent Japanese survey results on people’s values regarding everyday life, work, country and society, diversity, etc.
- #Education
- #LGBT
- #Quality of Society
- #Research
Dentsu Institute -
Sharing their homework and locations—teenage girls are always connecting with others
See how Japanese teenage girls spend their private time in diverse ways based on the findings from Dentsu GAL LABO’s analysis of interviews with six teenage girls.
- #Report
- #Research
- #Trends
Dentsu Inc. -
Cooperation on in-depth research regarding U.S. and Japanese policy issues and enhancement of preparatory measures.
Engaging Specialists in US–Japan Foreign Policy
- #Analysis
- #Partnership
- #Research
Dentsu Public Relations Inc. -
Dentsu Aegis Network’s proprietary research reveals that only one third of ads get audience’s full attention.
Finding New Value in the Attention Economy
- #Advertising
- #Report
- #Research
Dentsu Aegis Network
