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Merkle Named a Leader in Everest Group PEAK Matrix® for Marketing Services
Merkle was named a “Star Performer”, a designation given to providers that demonstrate the most improvement over time.
- #Award
- #Global
- #Marketing
Merkle -
Merkle unveiled its 2023 Consumer Prizing Report examining how consumers evaluate and choose rewards from brands.
Consumers want cost savings and value, new prizing survey finds.
- #Marketing
- #Report
- #Research
- #Trends
Merkle -
Dentsu Wined Network of the Year Award at ADFEST 2023 for Record Seventh Time
Dentsu wined a total of 32 awards including 8 Gold.
- #Award
- #Global
dentsu group -
Merkle Launches Identity Resolution Product for CPGs and Retail Brands
Merkle announced the newest addition to their suite of connected commerce capabilities.
- #Data
- #Digital
- #Marketing
Merkle -
Dentsu released dentsu’s 2022 Global Diversity, Equity & Inclusion (DEI) report
This report shared a wider view of global progress, with initiatives and stories from across Dentsu Group
- #DEI
- #Report
- #Sustainability
dentsu group -
Popular Brand of Yogurt Sparks Cooperation
Health project is model for revitalizing communities
- #Promotion
- #Regional
- #Revitalization
株式会社 電通 -
Dentsu included in the Dow Jones Sustainability Indices "DJSI Asia Pacific" for the seventh consecutive year
Dentsu Group Inc. announced that it has been included as an index component of the Dow Jones Sustainability Indices, world-renowned ESG investment index, for the Asia Pacific region.
- #SDGs
- #Sustainability
Dentsu Group Inc. -
Big Data Transforming Business, Marketing
dentsu capabilities : Finding Information to Capture Opportunities
- #Business
- #Data
- #Digital
- #Marketing
株式会社 電通 -
Can more value be added to digital advertising?
dentsu capabilities : Closing automated bidding algorithms fed training data gaps through an analytical technique called predictive modeling
- #Data
- #Digital
- #Marketing
- #Technology
株式会社 電通 -
DX Uses AI, Sales Promotions to Boost Fandom
dentsu capabilities : Sales promotion effect for new era and generation
- #Data
- #Digital
- #Marketing
株式会社 電通 -
Global Ad Spend Forecasts December 2022
2023 is likely to be slower, at 3.8% growth, before rising again to 4.8% in 2024.
- #Global
- #Report
- #Research
- #Trends
Dentsu Group Inc. -
Some Benefits of Data-Driven Decision-Making
dentsu capabilities : Aligning variables using data-driven decision-making
- #Data
- #Digital
株式会社 電通 -
Dentsu revealed its 2023 media trends
Dentsu international has collectively gathered and published the insights and predictions of all its global media agencies into the ultimate 2023 Media Trends guide for marketers worldwide
- #Insights
- #Media
- #Report
Dentsu International -
Dentsu Group Inc. received the highest rating of “Gold” in the wwP “PRIDE Index”
Dentsu Group Inc. received for the first time the highest rating in the PRIDE Index, to evaluate corporate inclusion initiatives for LGBTQ+ employees and other sexual minorities.
- #Award
- #Sustainability
Dentsu Group Inc. -
Merkle Highlighted Ways for Retailers and Brands to Enhance the Shopper Journey through Retail Media Networks
Merkle launched its annual Retail Media Research report.
- #Digital
- #Marketing
- #Report
Merkle -
Dentsu Recognized as a Global Good Company of the Year 2022
Only marketing services company to be recognized for change across purpose driven sustainability and social impact
- #Award
- #Sustainability
Dentsu Group Inc. -
Dentsu Group plans to further improve their personnel system and benefits in Japan.
Dentsu Group plans to further improve their personnel system and benefits in Japan.
- #Sustainability
Dentsu Group Inc. -
Dentsu Group Provides Infrastructure System for the “Tokyo Game Show VR 2022”
Realizing new UX such as 3D communication within a metaverse space with expanded functionality
- #Digital
- #System
- #VR
Dentsu Group Inc. -
Dentsu Japan Network Launches the web3 club™, an Organization Supporting Web3-Related Businesses Across the Group
web3 club™ provides integrated support for clients' Web3-related businesses
- #New Technology
dentsu japan network -
Dentsu teamed up with startups and a city government to jointly create “Eco-wa-ring Kawasaki”
Dentsu designed the project to enable large numbers of citizens, together with companies, to take part in the food cycle program to use resources without waste and create a cycle of circulation.
- #Sustainability
Dentsu Inc. -
Merkle Named a Leader Among Customer Data Strategy and Activation Providers
Merkle announced that it ranked as a Leader in The Forrester Wave : Customer Data Strategy and Activation Services, Q2 2022 report by leading independent research firm Forrester Research
- #Award
- #Digital
Merkle -
Dentsu Group releases Integrated Report 2022
The new integrated report provides management messages and details of the progress and results of the Medium-term Management Plan from not only financial but also non-financial perspective.
- #Management
- #Report
- #Sustainability
Dentsu Group Inc. -
Merkle Launches Q3 2022 Performance Media Report Highlighting the Importance of Meaningful Experiences for Customers
This report took a fresh look at performance media channels and uncovers data around ad spend, marketers’ top priorities, business readiness, and the top challenges facing organizations.
- #Digital
- #Marketing
- #Report
- #Trends
Merkle -
Global Ad Spend Forecasts July 2022
Advertising investment is forecast to grow by 8.7% globally in 2022, according to the latest Global Ad Spend Forecast report.
- #Global
- #Report
- #Research
- #Trends
Dentsu International -
How inventors expand the range of what CX can do
This case shows how Dentsu’s creatives contributes to the design of CX, and focuses on award winning “Braille Neue”, braille that can be visually read.
- #CX
- #SDGs
- #Sustainability
株式会社 電通 -
Merkle Launches Inflation Resilience Dashboard to Support Business and Marketing Strategy Decisions
This new dashboard provides business leaders and marketers with advanced information about how their customers are being impacted by inflation during this volatile time to help influence key marketing and business decisions.
- #Digital
- #Marketing
Merkle -
Dentsu Global Business Center and Dentsu Institute surveyed the sustainable lifestyle receptivity in 16 countries
The suvey showed “the degree of the sense of ownership towards sustainability” and “the extent of sustainable action taken”.
- #SDGs
- #Sustainability
株式会社 電通 -
Dentsu Creative Bengaluru named Agency of the Year at Cannes Lions 2022
Dentsu took home the Asia Pacific Regional Network of the Year title with a total of 18 Lions.
- #Award
- #Creative
Dentsu Group Inc. -
Merkle B2B Recognized as Top Agency Network in 2022 B2B Marketing Report
Merkle announced that its global B2B marketing organization, Merkle B2B, was the top-ranked agency network in the B2B Marketing US Agencies Benchmarking Report 2022.
- #Award
- #Marketing
- #Report
Merkle -
Dentsu Japan Network Provides Integrated Support for Companies to Utilize the Metaverse and Contributes to Market Creation and Expansion
XRX STUDIO, a cross-DJN organization, forms four specialized teams and launches its “Integrated Metaverse Solutions”
- #Digital
- #Metaverse
- #System
- #VR
dentsu japan network -
How a ‘circular economy’ would change consumption and society
The hint to ‘collective impact’ that lead to a sustainable business: Sustainable d Actions No.5
- #CSR
- #SDGs
- #Sustainability
株式会社 電通 -
Merkle Unveiled Experience & Commerce Practice to Help Brands Build Next-Generation Loyalty
The announcement completes a multi-year strategy and investment plan that brought together agencies from around the world – including blue-infinity and eCommera in Europe, Bluecom in Asia, Davanti in New Zealand, and DEG and LiveArea in North America – to
- #Brands
- #CX
- #Digital
Merkle -
Dentsu UK&I launched real-time trading and measurement of effective attention in UK advertising industry first
Dentsu UK&I announced a pioneering new digital advertising product that for the first time enables the real-time amplification and measurement of a brand’s campaign according to the relative power of the attention paid to it in different digital environme
- #CX
- #Digital
- #Solutions
Dentsu International -
Merkle Singapore Accelerates Focus on Key Strategic Sectors in Next Phase of Growth
Dentsu International Singaporeto announced that it has completed the integration of its award-winning digital marketing agency, Happy Marketer, which will now be rebranded as Merkle Singapore. The integration is part of dentsu’s continued realignment of i
- #CX
- #Digital
- #Management
Dentsu International -
Dentsu Inc. and ISID, Subsidiaries of Dentsu Group Inc., and Fujitsu, Embark on Strategic Cooperation to Contribute to Sustainable Business Growth for Customers and Resolve Environmental and Social Issues
Cooperation will start with joint project to promote DX in the engineering chain
- #DX
- #Digital
- #Management
- #Marketing
- #SDGs
- #Sustainability
Dentsu Group Inc. -
"Dentsu Wins Network of the Year Award for Record Sixth Time at ADFEST 2022"
The Group companies won a combined 40 awards including 2 Grande, 1 Lotus Roots, 7 Gold, 13 Silver and 17 Bronze, spanning across 15 categories.
- #Award
- #Creative
Dentsu Group Inc. -
What is required to create a ‘For Good’ world is to care about the wellbeing of others as well as oneself
Analyzing recent surveys to understand the sustainable lifestyles of 12 nations
- #CSR
- #Marketing
- #Report
- #Research
- #Sustainability
株式会社 電通 -
Consumer Sentiment Around Online Privacy and Data Collection highlighted in Merkle’s Q1 2022 Customer Engagement Report
The report revealed their sentiments around online privacy and data collection and exploring their attitudes about regulations and updates from the big tech platforms.
- #Marketing
- #Report
- #Research
Merkle -
Taking complete control of devices and visuals. ‘The fastest prototyping tool’ can change the creative output.
dentsu x Creative x Technology: The challenge of dentsu prototyping hub! No.2
- #Creative
- #Digital
- #Marketing
- #Technology
Dentsu Inc. -
Merkle’s Q4 2021 Digital Marketing Report Highlights Key Behavioral Shifts Driving Advertising Spend Across Channels
The report aanalyzes and highlights trends within paid and organic search, Amazon ads, paid social, and display ad spend.
- #Marketing
- #Report
- #Research
Merkle -
Dentsu Named No.2 Most Creative Network with multiple awards including six Grand Prix at Spikes Asia 2022
Dentsu came in second as the most creative network and was given multiple top honors at this year's Spikes Asia with a combined 32 Spikes including 6 Grand Prix, 1 Creative Data Spike, 1 Integrated Spike, 5 Gold, 11 Silver and 8 Bronze, spanning across 16
- #Award
- #Creative
Dentsu Group Inc. -
Paper cups made of vegetables! Collective impact from the city of Kitakyushu
A hint from collaboration generates sustainability: Sustainable ‘d’ Actions No.1
- #CSR
- #SDGs
- #Sustainability
Dentsu Inc. -
Merkle Unveils 2022 Imperatives to Address Customer Experience in a New Age
The guide is designed to help brands identify the key strategic considerations that will shape the year ahead and provide business leaders with actionable insights to create competitive advantage through marketing.
- #CX
- #Digital
- #Marketing
- #Report
- #Research
Merkle -
The Dentsu Group Holds a Virtual Art Exhibition of “Magic: The Gathering”
The exhibition will be the first project utilizing the Dentsu Group’s “Owned VRPF Solution™,” the VR platform system solution.
- #Digital
- #System
- #VR
Dentsu Group Inc. -
Merkle released consumer behaviors report revealing core themes
A research report designed to help marketers learn more about customer perceptions and behaviors in three key areas: convenience, reliability, and responsibility.
- #Marketing
- #Report
- #Research
Merkle -
Merkle Debuts App-Free In-Store and On-Delivery Contactless Shopping Products at CES 2022
Scan & Know' and 'UnboxIt' are the first app-free in-store and on-delivery contactless shopping experiences.
- #Digital
- #Marketing
Merkle -
Companies worldwide could face customer backlash if they fail to take action on climate change
New global research shows 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change.
- #Marketing
- #Report
- #Research
- #SDGs
Dentsu International -
Dentsu International revealed dentsu 2022 Media Trends
In the 40 page report, dentsu examined three megatrends helping to define a route to post-pandemic recovery, each with smaller manifestations or sub-trends which have major implications for brands.
- #Marketing
- #Report
- #Research
Dentsu International -
Attitudes to Society in the UK and Comparison with Japan
Dentsu Institute conducted a survey of 2,000 people living in UK on attitudes to society. This article outlines results of UK survey, compares them with the results of Japan survey.
- #Global
- #Quality of Society
- #Research
Dentsu Institute -
Isobar's annual Creative Experience Survey reveals the New Normal in CMOexpectations post-covid
Overwhelming majority of 800 global respondants agreed the boundaries of Content, Commerce & Culture are connected like never before.
- #Digital
- #Marketing
- #Report
Isobar -
Dentsu Group included in the Dow Jones Sustainability Indices "DJSI Asia Pacific" for the sixth consecutive year.
Dentsu Group Inc. announced that it has been included as an index component of the Dow Jones Sustainability Indices, world-renowned ESG investment index, for the Asia Pacific region.
- #CSR
- #Certification
- #SDGs
- #Sustainability
Dentsu Group Inc. -
PR Consulting Dentsu received Silver rating in PRIDE Index
PRCD received Silver rating in PRIDE Index 2021
- #Award
- #CSR
- #PR
- #SDGs
- #Sustainability
PR Consulting Dentsu (PRCD) -
PR Consulting Dentsu President and CEO Masahiro Makiguchi Named to Provoke Media’s Innovator 25
PRCD President and CEO Masahiro Makiguchi Named to Innovator 25
- #Award
- #PR
PR Consulting Dentsu (PRCD) -
Merkle Response Management Group’s Amy Bobrick Selected to Volunteer Leadership Positions With Two Leading Nonprofit Industry Associations
Merkle RMG, a subsidiary of Merkle, announced that vice president of strategy Amy Bobrick has been appointed to the Association of National Advertisers (ANA) Nonprofit Federation Advisory Council and the Direct Marketing Fundraisers Association (DMFA) Boa
- #Digital
- #Management
- #Marketing
Merkle -
Dentsu Named in Salesforce Consulting Partners Report
The agency was recognized for its strengths in Marketing Cloud and Commerce Cloud, overall transformation stories, and for showing a “strong vision for the market and roadmap to deliver.
- #Award
- #Digital
- #Marketing
Merkle -
Dentsu’s Content Symphony Named Featured Partner Solution for New Adobe Marketing System of Record
The designation is bestowed upon partners that leverage Adobe’s creative, experience, and workflow technologies as core infrastructure in solutions to enable better collaboration, automation, and workforce management.
- #Award
- #Digital
- #Marketing
Merkle -
Dentsu Japan Network launches Dentsu Creative Cube
Two group companies in Japan are merged to form a new integrated production company that covers the entire CX domain
- #AI
- #CX
- #Creative
- #Digital
- #Management
- #VR
Dentsu Group Inc. -
Innovative app, digital content for runners used for world’s first virtual marathon
When running with a pair of headphones, the user becomes a star runner in a virtual live broadcast of a marathon.
- #AI
- #Digital
- #Solutions
- #System
- #VR
Dentsu Inc. -
The Dentsu Group launches dentsu gaming, a global solution for brands to better engage
The launch of dentsu gaming further expands the possibilities of games by supporting the global gaming market as well as client companies and partners who communicate using games.
- #Digital
- #Solutions
- #System
- #VR
Dentsu Group Inc. -
Sustainable Lifestyle Receptivity Survey 2021 ran in 12 countries
The survey was conducted to compare both the differences in receptivity to sustainability-related efforts, as well as changes since the 2010 survey.
- #Report
- #Research
- #Trends
Dentsu Group Inc. -
The Dentsu Group provides an infrastructure system for the Tokyo Game Show to virtual reality
The Dentsu Group has developed and provided a VR application system that attractively and effectively promotes the conversion of large-scale events to VR.
- #Digital
- #System
- #VR
Dentsu Group Inc. -
Merkle Achieves Amazon Redshift Service Delivery Designation
Merkle announced it has received the Amazon Redshift Service Delivery designation from Amazon Web Services (AWS) as part of the AWS Service Delivery Program
- #Award
- #Digital
- #Marketing
Merkle -
Dentsu wins top Network, Dentsu Tokyo top agency at AD STARS 2021
Dentsu group companies won 1 Grand Prix, 5 Gold, 15 Silver and 16 Bronze awards
- #Award
- #Creative
Dentsu Inc. -
Dentsu Named in Salesforce Consulting Partners Report
Dentsu announced that it was recognized in The Forrester Wave™: Salesforce Consulting Partners, Q2 2021 by leading independent research firm Forrester Research, Inc.
- #Award
- #Digital
- #Marketing
Merkle -
Dentsu’s Content Symphony Named Featured Partner Solution for New Adobe Marketing System of Record
The designation is bestowed upon partners that leverage Adobe’s creative, experience, and workflow technologies as core infrastructure in solutions.
- #Award
- #Digital
- #Marketing
Merkle -
Merkle Unveils Future of Identity Report
Merkle released The Future of Identity in Customer Experience Management guide.
- #Digital
- #Marketing
- #Report
Merkle -
B2B International Expanded US Leadership Team with West Coast Presence
B2B International, the leading global B2B market research firm and part of Merkle B2B, is leveraging tenured expertise to support the company’s US growth ambitions.
- #Digital
- #Management
- #Marketing
Merkle -
Dentsu Announced the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform
Brands using Salesforce CDP will now be able to capture, unify, and activate their customer data across all channels without reliance on third-party cookies.
- #Data
- #Digital
- #Marketing
Merkle -
Dentsu Group releases Integrated Report 2021
The annual integrated report will provide further information and details around the Medium-term Management Plan.
- #Management
- #Report
- #Sustainability
Dentsu Group Inc. -
SXSW Online 2021 ～「Code Humanity （人間らしさをコードせよ）」～
Dentsu Inc. and Dentsu Creative X Inc. participated in Partner Programming sessions and delivered presentations at the South By Southwest (SXSW) 2021.
- #Digital
- #Marketing
- #Report
Dentsu Inc. -
Dentsu International announced strong performance against its 2020 Social Impact strategy and sustainability goals.
Dentsu International accelerates industry leadership with substantial progress on environmental, social targets during 2020.
- #CSR
- #Global
- #Sustainability
Dentsu International -
Global Ad Spend Forecasts: June 2021
Dentsu International's June 2021 Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by the experts.
- #Global
- #Research
- #Trends
Dentsu International -
Dentsu UK launched proprietary contextual data platform
Dentsu UK & Ireland launched Contextual Intelligence, a proprietary data platform which uses real time consumer insight to target consumers in a compliant way in the cookie-less world.
- #Digital
- #Global
- #Solutions
Dentsu International -
"Dentsu Japan Network Establishes “MIRAI JIGYO SOKEN,” a Cross-Group Organization "
MIRAI JIGYO SOKEN, a cross-Group organization will uncover the future value of companies with a unique approach.
- #Global
- #Marketing
dentsu japan network -
Dentsu Japan Network Launches “Dentsu B2B Initiative”, a Cross-Group Organization
“Dentsu B2B Initiative”, a cross-Group organization will develop and provide specialized solutions for the B2B business environment.
- #DX
- #Digital
- #Marketing
- #Service
- #Solutions
dentsu japan network -
Dentsu Inc. supported We Are the Supporters of Sugadaira Project
Dentsu Inc. supported rugby’s hallowed turf, using social networking services and crowdfunding.
- #Promotion
Dentsu Inc. -
The Dentsu Group Participates in an Experimental Sustainable Food Resource Program
The Dentsu Group Participates in an Experimental Sustainable Food Resource Program to Promote the Construction of a New Community-Based Social Economy
- #CSR
- #SDGs
- #Sustainability
Dentsu Group Inc. -
The Human Behind The Impression Returns
Aurelia Noel, Global Head of Innovation, dentsu X discusses how the rise of data ethics, and the rise of the cookieless world provides brands and agencies the chance to return to the human behind the impression.
- #Data
- #Marketing
dentsu X -
In an ANZ market first, dentsu partners with IAS to adopt Total Visibility for programmatic buying
Integral Ad Science (IAS) and dentsu ANZ announced a new partnership to make IAS’s popular Total Visibility product available to all the agency’s local advertisers.
- #Marketing
- #Service
- #Solutions
Dentsu International -
Project supports flower growers through live music
Dentsu Inc. launched a project to support floriculturists and revive consumer demand.
- #Brands
- #Creativity
- #Promotion
Dentsu Inc. -
Merkle released its Non-endemic E-retail Playbook.
Merkle Releases Non-endemic E-retail Playbook to Help Connect Retailers, Brands, and Shoppers Across the Growing Industry
- #Report
- #Research
- #Trends
Merkle -
Dentsu Brandsite has been launched.
The Dentsu Group establishes the vision and values of the entire Dentsu Group, with the tagline "an invitation to the never before."
- #Management
Dentsu Group Inc. -
Launch of “dentsu health”
Dentsu launches global health solution through “dentsu health”, consisting of the expertise of dentsu's global network of 2,000 health marketing experts
- #Marketing
- #Service
- #Solutions
Dentsu Group Inc. -
Dentsu Brandsite has been launched.
The Dentsu Group establishes the vision and values of the entire Dentsu Group, with the tagline "an invitation to the never before."
- #Management
Dentsu Group Inc. -
Merkle released its State of Customer Experience Transformation Report.
Merkle’s State of Customer Experience Transformation Report ideentifies gap between consumer sentiment and corporate perceptions
- #Customer Experience
- #Report
- #Research
- #Transformation
Merkle -
Sotetsu lines Campaign: Marking 100 Years of Train Services
Dentsu Inc. helped Sagami Railway Company, Ltd. raise the profile of its railway services by creating a campaign
- #Event
- #Promotion
- #Regional
- #Revitalization
Dentsu Inc. -
2020 Advertising Expenditures in Japan
Dentsu Inc. released its calendar year 2020 annual report on advertising expenditures in Japan, including an estimated breakdown by medium and industry.
- #Report
- #Research
- #Trends
Dentsu Inc. -
Dentsu Inc. developed "TikTionary" in collaboration with TikTok
The world’s first dictionary compiled from user-posted videos.
- #Digital
- #Global
- #Promotion
- #Service
Dentsu Inc. -
9 Distinctive Trends in Japan Revealed by Analysis of the World Values Survey
Dentsu Institute and Doshisha University have conducted their own international comparative analysis of 77 countries and revealed distinctive trends in Japan.
- #Analysis
- #Culture
- #Diversity
- #Education
- #Japan
- #LGBT
- #Media
- #Next Generation
- #Quality of Society
- #Release
- #Social Issues
Dentsu Institute -
“Pocari Sweat Neo Gassho(New Chorus)”Spring 2020 Campaign: Dentsu with Otsuka Pharmaceutical
TV commercial reflects new normal, launches campaign.
- #Event
- #Promotion
Dentsu Inc. -
Dentsu Group further strengthens SDGs measures to eradicate malaria
Dentsu International partners with Malaria No More UK to ‘Draw the Line Against Malaria’.
- #CSR
- #SDGs
Dentsu Group Inc. -
Dentsu Named Most Creative Network at Spikes Asia 2021
This incredible achievement saw the network pick up 3 Grand Prix, 1 Innovation Spike, 5 Gold, 10 Silver and 22 Bronze awards.
- #Award
Dentsu Group Inc. -
Cultural tradition informs umbrella issue
Dentsu Inc. launched Join Our Fold, a project that aims to reduce the number of discarded umbrellas and promote wider use of compact folding umbrellas.
Dentsu Inc. -
For the 4th year in a row, Dentsu was awarded ADFEST 2020’s Network of the Year award
The group garnered a total of 39 Lotus Awards while Dentsu Inc. takes home Agency of the Year and Digital Agency of the Year Awards.
- #Award
Dentsu Group Inc. -
dentsu Ad Spend January 2021
Ad Spend report of January 2021 reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by the experts.
- #Report
- #Research
- #Trends
Dentsu International -
Dentsu Group Selected as an Index Component of “DJSI Asia Pacific” for the 5 Consecutive Year.
The Dow Jones Sustainability Indices for the Asia Pacific region, a world-renowned ESG investment index, selects companies based on ESG and market cap.
- #Award
- #CSR
- #SDGs
Dentsu Group Inc. -
The English-language version of the Dentsu Institute website is now up and running.
Dentsu Institute set “Quality of Society” as the theme of our activities. We pay close attention to changes in society and people’s values.
- #Quality of Society
- #Report
- #Research
- #Social Issues
- #Trends
Dentsu Institute -
Into The Unknown: CMO Survey 2020
Today’s CMOs find themselves at a crucial juncture for the journey of their brands. This report identifies the five strategies deployed by Frontier CMOs who are well prepared to manage the recession and are wrestling control of their brands’ destinies.
- #Report
- #Research
- #Trends
Dentsu Group Inc. -
Dentsu’s Yuya Furukawa Becomes First Asian to Receive the D&AD President’s Award
Furukawa was highly praised for his leadership at Dentsu and demonstrating creative solutions to problems beyond advertising, his inspirational lectures and writing, his support for D&AD.
- #Award
- #Creative
Dentsu Inc. -
Saudi Anime Expo 2019
First Japanese anime content exhibition
- #Event
- #Promotion
Dentsu Inc. -
Dentsu Group Named a “Leader” in “Adobe Implementation Services Providers” Report by Independent Research Firm
In “The Forrester Wave™: Adobe Implementation Services, Q2 2020.”, Dentsu Group Inc. was named the highest ranking “leader”.
- #Award
- #Report
- #Service
Dentsu Group Inc. -
Dentsu Group Integrated Report 2020
The first integrated report from Dentsu Group Inc. as a holding company, explaining the comprehensive strategy including ESG.
- #CSR
- #IR
Dentsu Group Inc. -
How Do Japanese People Really Feel About the Coronavirus Pandemic? Dentsu’s survey finds out.
Besides government’s countermeasures to deal with this impact, what the private sector can do? To explore those possibilities, Dentsu initiated a project to survey people about the crisis in Japan.
- #Report
- #Research
- #Trends
Dentsu Inc. -
Dentsu wins ‘Collaborative Award’ at D&AD Awards 2020
Dentsu Inc and East Japan Railway Company awarded Asia first ‘Collaborative Award for Creative Agency – Client Collaboration’ at the D&AD Awards 2020
- #Award
- #Creative
Dentsu Inc. -
Making Fencing Fun to Watch for People Who Don’t Really Like Spectator Sports
A member of Dentsu Lab Tokyo looks back on a Dentsu project that was intended to greatly enhance the spectator experience inside the venue.
- #AI
- #Digital
- #New Technology
Dentsu Inc. -
Dentsu Inc. Awarded Regional Agency of the Decade – Asia at Cannes Lions
Dentsu Inc. Awarded Regional Agency of the Decade – Asia in the Lions Creativity Report of the Decade announced by Cannes Lions.
- #Award
- #Creative
Dentsu Inc. -
Dentsu conducts third consumer survey on SDGs
Over 40% of students are aware of SDGs. Lifestyle behaviors are changing, with trends toward minimalism and a sharing economy.
- #Education
- #Research
- #SDGs
Dentsu Inc. -
Venues for openly sharing ideas bring out the essence of innovation.
Dentsu’s Akihiro Shimura discusses the future of innovation with Phillip Vincent, president and representative director of Plug and Play Japan.
- #Education
- #Innovation
Dentsu Inc. -
Dentsu Institute and Doshisha University Announce Results of World Values Survey 2019 in Japan
Introducing the most recent Japanese survey results on people’s values regarding everyday life, work, country and society, diversity, etc.
- #Education
- #LGBT
- #Quality of Society
- #Research
Dentsu Institute -
Sharing their homework and locations—teenage girls are always connecting with others
See how Japanese teenage girls spend their private time in diverse ways based on the findings from Dentsu GAL LABO’s analysis of interviews with six teenage girls.
- #Report
- #Research
- #Trends
Dentsu Inc. -
Cyber Wagashi Formed by the Season, Created Using Weather Data
Cyber Wagashi were developed using a proprietary algorithm based on weather data and formed shapes through the use of a 3D printer.
- #3D printer
- #AI
- #Creative
- #Data
- #Product
Dentsu Inc. -
Japan’s advertising expenditures for 2019 totaled 6,938.1 billion yen. Posting Year-on-Year Growth for the Eighth Consecutive Year and Expenditures on Internet Advertising Surpassed Television Advertising Expenditures for the first time.
Analysis of Ad spend in Japan, which Keeps Increasing
- #Advertising
- #Marketing Report
- #Promotion
- #Release
Dentsu Inc. -
Dentsu Institute Website is Now Open.
Dentsu Institute is releasing seven interviews that explore the relationship between people and society from various angles, with topics ranging from conversations between experts on AI to the Future of Society.
- #AI
- #Communication
- #Community
- #Education
- #Media
- #Next Generation
- #Quality of Society
Dentsu Institute -
A Guide to PR in Japan is packed with insights that make it a must-read for PR practitioners, business managers, and media studies researchers with an interest in Asia.
Public Relations in Japan: Actionable Information Now
- #Media
- #Release
- #eBook
Dentsu Public Relations Inc. -
How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs.
A Changing Landscape—How to Navigate the New Digital Economy
- #Economy
- #Report
Dentsu Aegis Network -
A video producer creates a new personalized seal technology, digitally remaking a Japanese tradition. The seal’s impression shows a representation of the owner’s face.
Digital Reinvention of the Japanese "Hanko" Stamp Tradition
- #AR
- #Business
- #Creativity
- #Technology
Dentsu Inc. -
A Dentsu art director speaks of his desire to broaden the field of art direction after leading a “food teleportation” project that caused a stir internationally.
Digital Aspirations for the Culinary World: "Food Teleportation"
- #Creative
- #Innovation
- #SXSW
- #Technology
Dentsu Inc. -
Cooperation on in-depth research regarding U.S. and Japanese policy issues and enhancement of preparatory measures.
Engaging Specialists in US–Japan Foreign Policy
- #Analysis
- #Partnership
- #Research
Dentsu Public Relations Inc. -
A desire to create commonplace products led to an innovative device that lets a father nurse and put his baby to sleep.
Redefining Parenthood through the Father’s Nursing Assistant
- #Creativity
- #Innovation
- #Product
- #SXSW
- #Technology
Dentsu Inc. -
The site introduces the essence of a deeply rich history & culture passed down through the ages. From the splendor of sumo wrestling to the delicacy of Japanese cuisine, the elegance of the tea ceremony, and the mystical beauty of thousands of islands ove
Luxury and Wonder—Experience Japan like Never Before
- #Culture
- #Japan
Dentsu Ad-Gear -
Gordon Bowen, one of mcgarrybowen's three co-founders, sees amazing things in our future. And why not? Under his creative leadership, we've produced defining campaigns for a diverse portfolio of clients.
Ads "That Simply Work" from the Mind of Gordon Bowen
- #Introduce
mcgarrybowen -
Realizing realistic human communications, verifying potential for next-generation UI.
Want to Chat? Virtual Human Agent has your back
- #AI
- #Analysis
- #IoT
- #Pilot Test
- #Technology
Information Services International-Dentsu, Ltd. -
Our 2019 Global Dynamo Brand Index study reveals which Brands are winning in the new economy - and how they’re doing it.
Disrupting to Win—Discover the New Economy's Top Brands
- #Economy
- #Report
Dentsu Aegis Network -
Dentsu Aegis Network’s proprietary research reveals that only one third of ads get audience’s full attention.
Finding New Value in the Attention Economy
- #Advertising
- #Report
- #Research
Dentsu Aegis Network -
What's digital ever done for us? Quite a lot, actually. But is it meeting fundamental human needs? 43,000 people share their views in our latest Digital Society Index, conducted in collaboration with Oxford Economics.
Developing a Human Needs Framework for the Digital Age
- #Digital Society
- #Download Report
Dentsu Aegis Network -
How do smart cities deliver quality of life, sustainable growth and competitiveness? We answer this question through extensive in-market research and nearly two dozen interview with key industry players.
The Smart City Promise—APAC Transforms with Technology and Innovation
- #Download Report
- #Smart Cities
Dentsu Aegis Network -
Gen Z and Millennials are in control. They want relevant content to be how they want it and when they want it. This isn’t just true for their devices — it’s true for the ads that surround them.
Content Relevancy in Generation Now!
- #Advertising
- #Creative
- #DCO(Dynamic Creative Optimization)
- #OOH
Posterscope -
Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.
Merkle's Digital Marketing Industry Insights for Q3 2019
- #Download Report
- #Marketing Report
Merkle -
The future of brands lies in ideas that combine the power of storytelling with the creative use of technology, to motivate consumer behaviour and engagement.
Strategies in the Battle for Consumer Attention
- #Download Report
- #Insights
- #Multiscreen
iProspect -
With advances in data, technology and inventory, along with strong growth, OOH remains in great health. And that’s great news, but what we’re really excited about is what’s yet to come.
2020 predictions for OOH
Posterscope -
This edition of the Marketing Imperatives, the seventh in the award-winning series, gives you an actionable roadmap to adopt a customer-centric business strategy, with the goal of creating more relevant and personalized experiences.
Put people first. It's as simple as that.
Merkle -
Creativity has become a brand’s greatest differentiator and a strategic imperative for business transformation. Augmented Humanity: Isobar 2020 Trends Report provides strategic thinking and inspiration for global marketers.
With contributions from Isobar’s 85 offices in 45 markets, the report is the third annual trends briefing from the agency.
Isobar -
A Dentsu Group is taking on the challenge of passing down traditional Japanese skills through AI-based image analysis technology.
Detecting Tuna Quality through AI Technology
- #AI
- #Analysis
- #Creativity
- #Humans and AI to Coexist
- #Innovation
- #Product
- #Technology
Dentsu Inc. -
A demonstration experiment of “Kururi Nara”, seamlessly linking the AI-powered contents distribution, customer attraction, transportation, and travel.
Sightseeing MaaS for Foreign Visitors to Japan
- #MaaS
- #Pilot Test
Information Services International-Dentsu, Ltd. -
Drawing attention to tobacco’s new value as a plant that can potentially help solve food crises.
Rethinking Tobacco to Graft all Families of Plants
- #Creative
- #SXSW
- #Technology
Dentsu Inc. -
Gaming is dominating live video; the sponsorship opportunities are tempting; the rise of the female gamer; in-game advertising; the future is cloud-based.
The Gaming Industry is Changing how Advertising Works
- #Advertising
- #Culture
- #Game
- #eSports
Carat -
The aim of "Information Media Trends in Japan 2019" is to provide people outside of Japan with an overview of the information media industry in Japan. The current publication is the twenty-sixth in the series, and the sixth available in English.
Information Media Trends in Japan 2019 now on Google Play
- #Marketing Report
- #Media
- #Release
- #eBook
Dentsu Inc. -
Dentsu and TUMSAT to conduct self-driving land/water-linked multimodal MaaS demonstration field test.
By Land or by Sea—Multimodal Self-driving Transport Demonstration
- #Innovation
- #MaaS
- #Pilot Test
- #Technology
Dentsu Inc. -
The Rainbow Research Booth—Dentsu’s first large-scale booth at the festival—offered a fun photogenic space inspired by LGBT survey result.
Dentsu Embraces LGBTQ+ and Creative Freedom
- #Creative for Issue
- #Creativity
- #Diversity
- #LGBT
- #Social Issues
Dentsu Inc. -
Dentsu Aegis Network 2019 ad-spend forecasts slip from $625 billion to $609 billion.
Media and Market Trends of Ad-Spend
- #Advertising
- #Release
- #Trends
Dentsu Aegis Network -
Dentsu Japanimation Studio seeks to provide clients with marketing solutions through collaboration with Japanese anime studios
Anime, the Power to Move Markets
- #Anime-based Solutions
- #Business
- #Culture
- #Marketing Solutions
- #Solutions
Dentsu Inc. -
Selected as one of 30 award winners worldwide, an art director strives to capture the essence of things in their ideal forms. Goes essence’y impressionows w representation Award Goes owner’y face.
Young Guns 16 Award Goes to Dentsu Creator
- #Award
- #Creativity
- #Design
Dentsu Inc. -
Dentsu won network of the year at ADFEST 2019 for third year running, awarded Agency of the Year for the seventh time, while Group company BWM Dentsu Sydney was selected Digital Agency of the Year, which recognizes outstanding results in the digital field
The Third Time? Also a Charm
- #Award
- #Creative
- #Release
Dentsu Inc. -
Using Edge AI to listen to the “silent voices” of cattle for animal welfare in dairy farming and livestock industries.
AI Tech for Animal Welfare
- #AI
- #Analysis
- #IoT
- #Technology
Information Services International-Dentsu, Ltd. -
Japan's advertising expenditures for 2018 totaled 6,530.0 billion yen, an increase of 2.2% compared with the previous year's figure. Accompanying what is being hailed as Japan's longest period of continuous economic growth in the post-war era, overall spe
Analysis of Ad spend in Japan, which Keeps Increasing
- #Advertising
- #Marketing Report
- #Promotion
- #Release
Dentsu Inc. -
Dentsu Creative Director, Film Director and Screenwriter Makoto Nagahisa was awarded Special Mention in the Youth Jury Generation 14plus for his movie WE ARE LITTLE ZOMBIES at the 69th Berlin International Film Festival.
Dentsu in Cinema—Creative Director wins in Berlin
- #Award
- #Creative
- #Release
Dentsu Inc. -
In parallel with the influx of visitors from overseas, there has been an increase in the popularity of miniature toy figurines jointly developed by Dentsu Tec Inc. and Takara Tomy Arts Co., Ltd. under the brand name “PANDA’s ana.”
You "Gotcha" Have It—Capsule Toys are a Sensation
- #Business
- #Culture
- #Design
- #Idea
- #Product
Dentsu Inc. -
This site allows you to search from a wide range of stunning locations in Japan, from snowy mountains in Hokkaido to the turquoise waters of Okinawa.
Need Shooting Location in Japan? Dentsu Creative X has the Answer
- #Japan
- #Works(Business)
Dentsu Creative X -
In Japanese homes and offices, one generally finds kamidana, family shrines to honor deceased ancestors and relatives. Prayers in envelopes (ofuda) are bought at Shinto shrines and placed in the kamidana.
Much More than Cardboard—Compelling Ideas from Simple Materials
- #Creative
- #Culture
- #Design
- #Idea
- #Innovation
- #Product
Dentsu Inc. -
Now children can physically experience the wonders and amazing skills of various animals at an exhibition called "Move! into the wild life."
Become a Part of the Animal Kingdom
- #Creative
- #Education
- #Entertainment
- #Exhibition
- #Innovation
Dentsu Inc. -
Dr. Sanitizer, Dr. High Five and Dr. Blanket. We proposed that new opportunities should be created in the hospital for patients to get some enjoyment out of the activities they are supposed to be doing.
Putting Hospitality in Hospitals through Creative Tech
- #HOSPITAL-TY
- #Healthcare
- #New Technology
- #Product
Dentsu Inc. -
Explored the voice assistant with an easy-to-use single function and a non-human shape, a cute birdlike computers that respond to your voice.
A Little Birdie Told Me—Voice Recognition Reshaping Cognitive Function
- #AI
- #Analysis
- #IoT
- #Machine Learning
- #Technology
Dentsu Inc. -
Dentsu Launches "DENTSU SPACE LAB," a Special Team for Space Projects. The place to go at Dentsu for space-related consultation that applies in the rest of the world.
DENTSU SPACE LAB Envisions Outer Spaces and their Potential
- #Business
- #Innovation
- #LAB
- #Technology
Dentsu Inc.
