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Making Fencing Fun to Watch for People Who Don’t Really Like Spectator Sports
A member of Dentsu Lab Tokyo looks back on a Dentsu project that was intended to greatly enhance the spectator experience inside the venue.
- #AI
- #Digital
- #New Technology
Dentsu Inc.

Dentsu Inc. Awarded Regional Agency of the Decade – Asia at Cannes Lions
Dentsu Inc. Awarded Regional Agency of the Decade – Asia in the Lions Creativity Report of the Decade announced by Cannes Lions.
- #Award
- #Creative
Dentsu Inc.
Dentsu conducts third consumer survey on SDGs
Over 40% of students are aware of SDGs. Lifestyle behaviors are changing, with trends toward minimalism and a sharing economy.
- #Education
- #Research
- #SDGs
Dentsu Inc.
Venues for openly sharing ideas bring out the essence of innovation.
Dentsu’s Akihiro Shimura discusses the future of innovation with Phillip Vincent, president and representative director of Plug and Play Japan.
- #Education
- #Innovation
Dentsu Inc.
Dentsu Institute and Doshisha University Announce Results of World Values Survey 2019 in Japan
Introducing the most recent Japanese survey results on people’s values regarding everyday life, work, country and society, diversity, etc.
- #Education
- #LGBT
- #Quality of Society
- #Research
Dentsu Institute
Sharing their homework and locations—teenage girls are always connecting with others
See how Japanese teenage girls spend their private time in diverse ways based on the findings from Dentsu GAL LABO’s analysis of interviews with six teenage girls.
- #Report
- #Research
- #Trends
Dentsu Inc.
Cyber Wagashi Formed by the Season, Created Using Weather Data
Cyber Wagashi were developed using a proprietary algorithm based on weather data and formed shapes through the use of a 3D printer.
- #3D printer
- #AI
- #Creative
- #Data
- #Product
Dentsu Inc.
Japan’s advertising expenditures for 2019 totaled 6,938.1 billion yen. Posting Year-on-Year Growth for the Eighth Consecutive Year and Expenditures on Internet Advertising Surpassed Television Advertising Expenditures for the first time.
Analysis of Ad spend in Japan, which Keeps Increasing
- #Advertising
- #Marketing Report
- #Promotion
- #Release
Dentsu Inc.
Dentsu Institute Website is Now Open.
Dentsu Institute is releasing seven interviews that explore the relationship between people and society from various angles, with topics ranging from conversations between experts on AI to the Future of Society.
- #AI
- #Communication
- #Community
- #Education
- #Media
- #Next Generation
- #Quality of Society
Dentsu Institute
A Guide to PR in Japan is packed with insights that make it a must-read for PR practitioners, business managers, and media studies researchers with an interest in Asia.
Public Relations in Japan: Actionable Information Now
- #Media
- #Release
- #eBook
Dentsu Public Relations Inc.
How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs.
A Changing Landscape—How to Navigate the New Digital Economy
- #Economy
- #Report
Dentsu Aegis Network
A video producer creates a new personalized seal technology, digitally remaking a Japanese tradition. The seal’s impression shows a representation of the owner’s face.
Digital Reinvention of the Japanese "Hanko" Stamp Tradition
- #AR
- #Business
- #Creativity
- #Technology
Dentsu Inc.
A Dentsu art director speaks of his desire to broaden the field of art direction after leading a “food teleportation” project that caused a stir internationally.
Digital Aspirations for the Culinary World: "Food Teleportation"
- #Creative
- #Innovation
- #SXSW
- #Technology
Dentsu Inc.
Cooperation on in-depth research regarding U.S. and Japanese policy issues and enhancement of preparatory measures.
Engaging Specialists in US–Japan Foreign Policy
- #Analysis
- #Partnership
- #Research
Dentsu Public Relations Inc.
A desire to create commonplace products led to an innovative device that lets a father nurse and put his baby to sleep.
Redefining Parenthood through the Father’s Nursing Assistant
- #Creativity
- #Innovation
- #Product
- #SXSW
- #Technology
Dentsu Inc.
The site introduces the essence of a deeply rich history & culture passed down through the ages. From the splendor of sumo wrestling to the delicacy of Japanese cuisine, the elegance of the tea ceremony, and the mystical beauty of thousands of islands ove
Luxury and Wonder—Experience Japan like Never Before
- #Culture
- #Japan
Dentsu Ad-Gear
Gordon Bowen, one of mcgarrybowen's three co-founders, sees amazing things in our future. And why not? Under his creative leadership, we've produced defining campaigns for a diverse portfolio of clients.
Ads "That Simply Work" from the Mind of Gordon Bowen
- #Introduce
mcgarrybowen
Realizing realistic human communications, verifying potential for next-generation UI.
Want to Chat? Virtual Human Agent has your back
- #AI
- #Analysis
- #IoT
- #Pilot Test
- #Technology
Information Services International-Dentsu, Ltd.
Our 2019 Global Dynamo Brand Index study reveals which Brands are winning in the new economy - and how they’re doing it.
Disrupting to Win—Discover the New Economy's Top Brands
- #Economy
- #Report
Dentsu Aegis Network
Dentsu Aegis Network’s proprietary research reveals that only one third of ads get audience’s full attention.
Finding New Value in the Attention Economy
- #Advertising
- #Report
- #Research
Dentsu Aegis Network
What's digital ever done for us? Quite a lot, actually. But is it meeting fundamental human needs? 43,000 people share their views in our latest Digital Society Index, conducted in collaboration with Oxford Economics.
Developing a Human Needs Framework for the Digital Age
- #Digital Society
- #Download Report
Dentsu Aegis Network
How do smart cities deliver quality of life, sustainable growth and competitiveness? We answer this question through extensive in-market research and nearly two dozen interview with key industry players.
The Smart City Promise—APAC Transforms with Technology and Innovation
- #Download Report
- #Smart Cities
Dentsu Aegis Network
Gen Z and Millennials are in control. They want relevant content to be how they want it and when they want it. This isn’t just true for their devices — it’s true for the ads that surround them.
Content Relevancy in Generation Now!
- #Advertising
- #Creative
- #DCO(Dynamic Creative Optimization)
- #OOH
Posterscope
Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.
Merkle's Digital Marketing Industry Insights for Q3 2019
- #Download Report
- #Marketing Report
Merkle
The future of brands lies in ideas that combine the power of storytelling with the creative use of technology, to motivate consumer behaviour and engagement.
Strategies in the Battle for Consumer Attention
- #Download Report
- #Insights
- #Multiscreen
iProspect
With advances in data, technology and inventory, along with strong growth, OOH remains in great health. And that’s great news, but what we’re really excited about is what’s yet to come.

2020 predictions for OOH

Posterscope
This edition of the Marketing Imperatives, the seventh in the award-winning series, gives you an actionable roadmap to adopt a customer-centric business strategy, with the goal of creating more relevant and personalized experiences.

Put people first. It's as simple as that.

Merkle
Creativity has become a brand’s greatest differentiator and a strategic imperative for business transformation. Augmented Humanity: Isobar 2020 Trends Report provides strategic thinking and inspiration for global marketers.

With contributions from Isobar’s 85 offices in 45 markets, the report is the third annual trends briefing from the agency.

Isobar
A Dentsu Group is taking on the challenge of passing down traditional Japanese skills through AI-based image analysis technology.
Detecting Tuna Quality through AI Technology
- #AI
- #Analysis
- #Creativity
- #Humans and AI to Coexist
- #Innovation
- #Product
- #Technology
Dentsu Inc.
A demonstration experiment of “Kururi Nara”, seamlessly linking the AI-powered contents distribution, customer attraction, transportation, and travel.
Sightseeing MaaS for Foreign Visitors to Japan
- #MaaS
- #Pilot Test
Information Services International-Dentsu, Ltd.
Drawing attention to tobacco’s new value as a plant that can potentially help solve food crises.
Rethinking Tobacco to Graft all Families of Plants
- #Creative
- #SXSW
- #Technology
Dentsu Inc.
Gaming is dominating live video; the sponsorship opportunities are tempting; the rise of the female gamer; in-game advertising; the future is cloud-based.
The Gaming Industry is Changing how Advertising Works
- #Advertising
- #Culture
- #Game
- #eSports
Carat
The aim of "Information Media Trends in Japan 2019" is to provide people outside of Japan with an overview of the information media industry in Japan. The current publication is the twenty-sixth in the series, and the sixth available in English.
Information Media Trends in Japan 2019 now on Google Play
- #Marketing Report
- #Media
- #Release
- #eBook
Dentsu Inc.
Dentsu and TUMSAT to conduct self-driving land/water-linked multimodal MaaS demonstration field test.
By Land or by Sea—Multimodal Self-driving Transport Demonstration
- #Innovation
- #MaaS
- #Pilot Test
- #Technology
Dentsu Inc.
The Rainbow Research Booth—Dentsu’s first large-scale booth at the festival—offered a fun photogenic space inspired by LGBT survey result.
Dentsu Embraces LGBTQ+ and Creative Freedom
- #Creative for Issue
- #Creativity
- #Diversity
- #LGBT
- #Social Issues
Dentsu Inc.
Dentsu Aegis Network 2019 ad-spend forecasts slip from $625 billion to $609 billion.
Media and Market Trends of Ad-Spend
- #Advertising
- #Release
- #Trends
Dentsu Aegis Network
Dentsu Japanimation Studio seeks to provide clients with marketing solutions through collaboration with Japanese anime studios
Anime, the Power to Move Markets
- #Anime-based Solutions
- #Business
- #Culture
- #Marketing Solutions
- #Solutions
Dentsu Inc.
Selected as one of 30 award winners worldwide, an art director strives to capture the essence of things in their ideal forms. Goes essence’y impressionows w representation Award Goes owner’y face.
Young Guns 16 Award Goes to Dentsu Creator
- #Award
- #Creativity
- #Design
Dentsu Inc.
Dentsu won network of the year at ADFEST 2019 for third year running, awarded Agency of the Year for the seventh time, while Group company BWM Dentsu Sydney was selected Digital Agency of the Year, which recognizes outstanding results in the digital field
The Third Time? Also a Charm
- #Award
- #Creative
- #Release
Dentsu Inc.
Using Edge AI to listen to the “silent voices” of cattle for animal welfare in dairy farming and livestock industries.
AI Tech for Animal Welfare
- #AI
- #Analysis
- #IoT
- #Technology
Information Services International-Dentsu, Ltd.
Japan's advertising expenditures for 2018 totaled 6,530.0 billion yen, an increase of 2.2% compared with the previous year's figure. Accompanying what is being hailed as Japan's longest period of continuous economic growth in the post-war era, overall spe
Analysis of Ad spend in Japan, which Keeps Increasing
- #Advertising
- #Marketing Report
- #Promotion
- #Release
Dentsu Inc.
Dentsu Creative Director, Film Director and Screenwriter Makoto Nagahisa was awarded Special Mention in the Youth Jury Generation 14plus for his movie WE ARE LITTLE ZOMBIES at the 69th Berlin International Film Festival.
Dentsu in Cinema—Creative Director wins in Berlin
- #Award
- #Creative
- #Release
Dentsu Inc.
In parallel with the influx of visitors from overseas, there has been an increase in the popularity of miniature toy figurines jointly developed by Dentsu Tec Inc. and Takara Tomy Arts Co., Ltd. under the brand name “PANDA’s ana.”
You "Gotcha" Have It—Capsule Toys are a Sensation
- #Business
- #Culture
- #Design
- #Idea
- #Product
Dentsu Inc.
This site allows you to search from a wide range of stunning locations in Japan, from snowy mountains in Hokkaido to the turquoise waters of Okinawa.
Need Shooting Location in Japan? Dentsu Creative X has the Answer
- #Japan
- #Works(Business)
Dentsu Creative X
In Japanese homes and offices, one generally finds kamidana, family shrines to honor deceased ancestors and relatives. Prayers in envelopes (ofuda) are bought at Shinto shrines and placed in the kamidana.
Much More than Cardboard—Compelling Ideas from Simple Materials
- #Creative
- #Culture
- #Design
- #Idea
- #Innovation
- #Product
Dentsu Inc.
Now children can physically experience the wonders and amazing skills of various animals at an exhibition called "Move! into the wild life."
Become a Part of the Animal Kingdom
- #Creative
- #Education
- #Entertainment
- #Exhibition
- #Innovation
Dentsu Inc.
Dr. Sanitizer, Dr. High Five and Dr. Blanket. We proposed that new opportunities should be created in the hospital for patients to get some enjoyment out of the activities they are supposed to be doing.
Putting Hospitality in Hospitals through Creative Tech
- #HOSPITAL-TY
- #Healthcare
- #New Technology
- #Product
Dentsu Inc.
Explored the voice assistant with an easy-to-use single function and a non-human shape, a cute birdlike computers that respond to your voice.
A Little Birdie Told Me—Voice Recognition Reshaping Cognitive Function
- #AI
- #Analysis
- #IoT
- #Machine Learning
- #Technology
Dentsu Inc.
Dentsu Launches "DENTSU SPACE LAB," a Special Team for Space Projects. The place to go at Dentsu for space-related consultation that applies in the rest of the world.
DENTSU SPACE LAB Envisions Outer Spaces and their Potential
- #Business
- #Innovation
- #LAB
- #Technology
Dentsu Inc.

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