Dentsu scales Creative in Germany with acquisition of RCKT

Dentsu Group Inc. announced that it has acquired RCKT, a leading German digital-first brand, communications and creative agency.

RCKT will now join Dentsu Creative, dentsu’s sole global creative network outside of Japan, bolstering its business in Germany with a talented team of more than 80 people, expanding its local capabilities with expertise and services including Creative Content, Digital Marketing, Employer Branding, UI & UX, Customer Experience and Communication Strategy.

RCKT emerged from Berlin's vibrant and creative start-up scene in 2015 and has grown into one of Germany’s leading digital-first creative agencies. The company is led by the founding team of Karolin Hewelt, Lisa Teicher and Nils Seger and works for top brands and clients such as the Federal Ministry of Economic Affairs and Climate Protection, Metro, Schneider Electric, Henkel, Pinterest, Babbel, Pfizer, Hochland und Klarna.

Dentsu Creative’s clear mission to transform brands and businesses through the power of “Modern Creativity" aligns perfectly with RCKTs ambition of producing meaningful creative work. With particular expertise in sustainability, employer branding and employee experience, and product innovation, it’s a natural fit with Dentsu Creative’s ideas that Create Culture, Change Society and Invent the Future. The RCKT brand will be retained during a period of integration, becoming known as “RCKT, a Dentsu Creative company” with immediate effect.

They will work closely with the existing Dentsu Creative Germany team to develop joint go-to-market plans to accelerate growth across dentsu’s businesses in the local market, as well as support the network across the region.

The acquisition realizes dentsu’s strategy of offering integrated client solutions across the entire customer journey. Dentsu Germany now offers a powerhouse of capabilities, with an enhanced creative offering fuelling its inherent deep media knowledge, UX/UI and digital transformation expertise. Collaborating across creative, media and CXM, dentsu can deliver real business outcomes for the brands it serves.

In becoming part of Dentsu Creative, RCKT joins not only a network of more than 3,200 diverse talents in dentsu’s DACH organisation, but also market leading Dentsu Creative agencies in the EMEA region. With six agency of the year accolades in 2023 in the Netherlands, Portugal, Poland, Italy and Nigeria, Dentsu Creative spans 9,000 people across 46 markets.

Karin Zimmermann, dentsu CEO DACH & Germany added: “We are taking a decisive step to establish a holistic and scaled creative offering for our clients in the German market and so are delighted to welcome this young, digital-first creative agency to the dentsu family as an essential part of our Modern Creative offer. We have successfully worked on clients together in the past and they’re a perfect match in terms of strategic mindset, people and customer focus, and agile ways of working. The chemistry between my leadership team and Karolin, Lisa, and Nils felt right from the start. RCKT is a vibrant, inspiring addition to dentsu and will help us build Germany into a creative hotspot for the network.”

Karolin Hewelt, RCKT Co-Founder and Managing Director states: "In recent years we have seen a radical shift in the standards of creativity, campaigns and communication. As an interdisciplinary creative agency, we have a response to this change that resonates in the marketplace. We share Dentsu Creative’s vision of Modern Creativity and by joining forces, we can bring our solutions to market on a larger scale. Working with the entire dentsu network, we have found an environment that values and encourages entrepreneurship, innovation and a digital approach to creative excellence.”


About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), we are headquartered in in Tokyo, Japan and our 72,000-strong employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

About Dentsu Creative
Dentsu Creative, dentsu's sole creative network outside of Japan, transforms brands and businesses through the power of Modern Creativity. 2022's Cannes Lions Agency of the Year, it is made for integration through Horizontal Creativity. 9,000 creatives across the globe are connected to dentsu’s Media and CXM experts to deliver ideas that Create Culture, Shape Society, and Invent the Future.

About RCKT
RCKT develops creative solutions for the digital age. RCKT aligns its services along the ABC of digital communication: Agenda, Brand & Experience, Creative Campaigns. In addition to established corporate brands such as Dr Oetker, Generali, Henkel, Metro, Schneider Electric and Pfizer, the client base includes digital market leaders such as DAZN, Klarna, Pinterest and wefox, as well as the Federal Ministry of Economics and Climate Protection. RCKT was founded in 2015 and is led by the founding team of Karolin Hewelt, Lisa Teicher and Nils Seger.

For additional inquiries

Please contact
Corporate Communications
Jumpei Kojima:
+81 3 6217 6602
Matt Cross:
+44 7446 798 723
Jeremy Miller:
+1 917-710-1285
Please contact
Investor Relations
Yoshihisa Okamoto:
+81 3 6217 6613
Kate Stewart:
+44 7900 191 093


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