KeywordReport
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Dentsu Releases “dentsu Integrated Report 2023”
Introducing new materiality and Value Creation Model based on the Group’s purpose and vision.
- #ESG
- #IR
- #Report
- #Sustainability
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2023 Holiday Playbook
It is providing insight into current trends across the retail industry this holiday season to deliver superior CX.
- #CX
- #Marketing
- #Report
- #Trends
Merkle -
Global Ad Spend Forecasts May 2023
Global advertising spend expected to grow by 3.3% in 2023 with inflation driving increase to reach US$727.9 billion.
- #Global
- #Report
- #Research
- #Trends
dentsu group -
Merkle launched its global B2B Superpowers Index
This report showed the guide for brands endeavoring to deliver exceptional B2B experiences and increase their customer base.
- #Marketing
- #Report
Merkle -
Merkle unveiled its 2023 Consumer Prizing Report examining how consumers evaluate and choose rewards from brands.
Consumers want cost savings and value, new prizing survey finds.
- #Marketing
- #Report
- #Research
- #Trends
Merkle -
Dentsu released dentsu’s 2022 Global Diversity, Equity & Inclusion (DEI) report
This report shared a wider view of global progress, with initiatives and stories from across Dentsu Group
- #DEI
- #Report
- #Sustainability
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Global Ad Spend Forecasts December 2022
2023 is likely to be slower, at 3.8% growth, before rising again to 4.8% in 2024.
- #Global
- #Report
- #Research
- #Trends
Dentsu Group Inc. -
Dentsu revealed its 2023 media trends
Dentsu international has collectively gathered and published the insights and predictions of all its global media agencies into the ultimate 2023 Media Trends guide for marketers worldwide
- #Insights
- #Media
- #Report
Dentsu International -
Merkle Highlighted Ways for Retailers and Brands to Enhance the Shopper Journey through Retail Media Networks
Merkle launched its annual Retail Media Research report.
- #Digital
- #Marketing
- #Report
Merkle -
Dentsu Group releases Integrated Report 2022
The new integrated report provides management messages and details of the progress and results of the Medium-term Management Plan from not only financial but also non-financial perspective.
- #Management
- #Report
- #Sustainability
Dentsu Group Inc. -
Merkle Launches Q3 2022 Performance Media Report Highlighting the Importance of Meaningful Experiences for Customers
This report took a fresh look at performance media channels and uncovers data around ad spend, marketers’ top priorities, business readiness, and the top challenges facing organizations.
- #Digital
- #Marketing
- #Report
- #Trends
Merkle -
Global Ad Spend Forecasts July 2022
Advertising investment is forecast to grow by 8.7% globally in 2022, according to the latest Global Ad Spend Forecast report.
- #Global
- #Report
- #Research
- #Trends
Dentsu International -
Merkle B2B Recognized as Top Agency Network in 2022 B2B Marketing Report
Merkle announced that its global B2B marketing organization, Merkle B2B, was the top-ranked agency network in the B2B Marketing US Agencies Benchmarking Report 2022.
- #Award
- #Marketing
- #Report
Merkle -
What is required to create a ‘For Good’ world is to care about the wellbeing of others as well as oneself
Analyzing recent surveys to understand the sustainable lifestyles of 12 nations
- #CSR
- #Marketing
- #Report
- #Research
- #Sustainability
株式会社 電通 -
Consumer Sentiment Around Online Privacy and Data Collection highlighted in Merkle’s Q1 2022 Customer Engagement Report
The report revealed their sentiments around online privacy and data collection and exploring their attitudes about regulations and updates from the big tech platforms.
- #Marketing
- #Report
- #Research
Merkle -
Merkle’s Q4 2021 Digital Marketing Report Highlights Key Behavioral Shifts Driving Advertising Spend Across Channels
The report aanalyzes and highlights trends within paid and organic search, Amazon ads, paid social, and display ad spend.
- #Marketing
- #Report
- #Research
Merkle -
Merkle Unveils 2022 Imperatives to Address Customer Experience in a New Age
The guide is designed to help brands identify the key strategic considerations that will shape the year ahead and provide business leaders with actionable insights to create competitive advantage through marketing.
- #CX
- #Digital
- #Marketing
- #Report
- #Research
Merkle -
Merkle released consumer behaviors report revealing core themes
A research report designed to help marketers learn more about customer perceptions and behaviors in three key areas: convenience, reliability, and responsibility.
- #Marketing
- #Report
- #Research
Merkle -
Companies worldwide could face customer backlash if they fail to take action on climate change
New global research shows 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change.
- #Marketing
- #Report
- #Research
- #SDGs
Dentsu International -
Dentsu International revealed dentsu 2022 Media Trends
In the 40 page report, dentsu examined three megatrends helping to define a route to post-pandemic recovery, each with smaller manifestations or sub-trends which have major implications for brands.
- #Marketing
- #Report
- #Research
Dentsu International -
Isobar's annual Creative Experience Survey reveals the New Normal in CMOexpectations post-covid
Overwhelming majority of 800 global respondants agreed the boundaries of Content, Commerce & Culture are connected like never before.
- #Digital
- #Marketing
- #Report
Isobar -
Sustainable Lifestyle Receptivity Survey 2021 ran in 12 countries
The survey was conducted to compare both the differences in receptivity to sustainability-related efforts, as well as changes since the 2010 survey.
- #Report
- #Research
- #Trends
Dentsu Group Inc. -
Merkle Unveils Future of Identity Report
Merkle released The Future of Identity in Customer Experience Management guide.
- #Digital
- #Marketing
- #Report
Merkle -
Dentsu Group releases Integrated Report 2021
The annual integrated report will provide further information and details around the Medium-term Management Plan.
- #Management
- #Report
- #Sustainability
Dentsu Group Inc. -
SXSW Online 2021 ～「Code Humanity （人間らしさをコードせよ）」～
Dentsu Inc. and Dentsu Creative X Inc. participated in Partner Programming sessions and delivered presentations at the South By Southwest (SXSW) 2021.
- #Digital
- #Marketing
- #Report
Dentsu Inc. -
Merkle released its Non-endemic E-retail Playbook.
Merkle Releases Non-endemic E-retail Playbook to Help Connect Retailers, Brands, and Shoppers Across the Growing Industry
- #Report
- #Research
- #Trends
Merkle -
Merkle released its State of Customer Experience Transformation Report.
Merkle’s State of Customer Experience Transformation Report ideentifies gap between consumer sentiment and corporate perceptions
- #Customer Experience
- #Report
- #Research
- #Transformation
Merkle -
2020 Advertising Expenditures in Japan
Dentsu Inc. released its calendar year 2020 annual report on advertising expenditures in Japan, including an estimated breakdown by medium and industry.
- #Report
- #Research
- #Trends
Dentsu Inc. -
dentsu Ad Spend January 2021
Ad Spend report of January 2021 reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by the experts.
- #Report
- #Research
- #Trends
Dentsu International -
The English-language version of the Dentsu Institute website is now up and running.
Dentsu Institute set “Quality of Society” as the theme of our activities. We pay close attention to changes in society and people’s values.
- #Quality of Society
- #Report
- #Research
- #Social Issues
- #Trends
Dentsu Institute -
Into The Unknown: CMO Survey 2020
Today’s CMOs find themselves at a crucial juncture for the journey of their brands. This report identifies the five strategies deployed by Frontier CMOs who are well prepared to manage the recession and are wrestling control of their brands’ destinies.
- #Report
- #Research
- #Trends
Dentsu Group Inc. -
Dentsu Group Named a “Leader” in “Adobe Implementation Services Providers” Report by Independent Research Firm
In “The Forrester Wave™: Adobe Implementation Services, Q2 2020.”, Dentsu Group Inc. was named the highest ranking “leader”.
- #Award
- #Report
- #Service
Dentsu Group Inc. -
How Do Japanese People Really Feel About the Coronavirus Pandemic? Dentsu’s survey finds out.
Besides government’s countermeasures to deal with this impact, what the private sector can do? To explore those possibilities, Dentsu initiated a project to survey people about the crisis in Japan.
- #Report
- #Research
- #Trends
Dentsu Inc. -
Sharing their homework and locations—teenage girls are always connecting with others
See how Japanese teenage girls spend their private time in diverse ways based on the findings from Dentsu GAL LABO’s analysis of interviews with six teenage girls.
- #Report
- #Research
- #Trends
Dentsu Inc. -
How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs.
A Changing Landscape—How to Navigate the New Digital Economy
- #Economy
- #Report
Dentsu Aegis Network -
Our 2019 Global Dynamo Brand Index study reveals which Brands are winning in the new economy - and how they’re doing it.
Disrupting to Win—Discover the New Economy's Top Brands
- #Economy
- #Report
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Dentsu Aegis Network’s proprietary research reveals that only one third of ads get audience’s full attention.
Finding New Value in the Attention Economy
- #Advertising
- #Report
- #Research
Dentsu Aegis Network
