2030 Value Creation Strategy
For dentsu, sustainability is a prerequisite for realizing our purpose, “an invitation to the never before.” Our strategy to promote sustainability is our value creation strategy. In June 2025, with the aim of building a more robust management foundation in response to changing social conditions, we revised our 2030 Sustainability Strategy to the 2030 Value Creation Strategy. This strategy is all about generating ideas for the future to solve challenges facing society through business.
Strategy governance
We have integrated sustainability into our value creation strategy and positioned it as a core management theme. The Group Sustainability Committee (GSC) has been established directly under the Group Management Board, and its activities are overseen by the Board of Directors.
The GSC, chaired by Global Chief Sustainability Officer Yuko Kitakaze, is composed of eight members with a variety of expertise and regional backgrounds. Through quarterly meetings, the GSC monitors and evaluates the progress of the 2030 Value Creation Strategy.
In addition, human rights have been designated as a standing agenda item.
