KeywordMarketing
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2023 Holiday Playbook
It is providing insight into current trends across the retail industry this holiday season to deliver superior CX.
- #CX
- #Marketing
- #Report
- #Trends
Merkle -
Merkle launched its global B2B Superpowers Index
This report showed the guide for brands endeavoring to deliver exceptional B2B experiences and increase their customer base.
- #Marketing
- #Report
Merkle -
Merkle Named a Leader in Everest Group PEAK Matrix® for Marketing Services
Merkle was named a “Star Performer”, a designation given to providers that demonstrate the most improvement over time.
- #Award
- #Global
- #Marketing
Merkle -
Merkle unveiled its 2023 Consumer Prizing Report examining how consumers evaluate and choose rewards from brands.
Consumers want cost savings and value, new prizing survey finds.
- #Marketing
- #Report
- #Research
- #Trends
Merkle -
Merkle Launches Identity Resolution Product for CPGs and Retail Brands
Merkle announced the newest addition to their suite of connected commerce capabilities.
- #Data
- #Digital
- #Marketing
Merkle -
Big Data Transforming Business, Marketing
dentsu capabilities : Finding Information to Capture Opportunities
- #Business
- #Data
- #Digital
- #Marketing
株式会社 電通 -
Can more value be added to digital advertising?
dentsu capabilities : Closing automated bidding algorithms fed training data gaps through an analytical technique called predictive modeling
- #Data
- #Digital
- #Marketing
- #Technology
株式会社 電通 -
DX Uses AI, Sales Promotions to Boost Fandom
dentsu capabilities : Sales promotion effect for new era and generation
- #Data
- #Digital
- #Marketing
株式会社 電通 -
Merkle Highlighted Ways for Retailers and Brands to Enhance the Shopper Journey through Retail Media Networks
Merkle launched its annual Retail Media Research report.
- #Digital
- #Marketing
- #Report
Merkle -
Merkle Launches Q3 2022 Performance Media Report Highlighting the Importance of Meaningful Experiences for Customers
This report took a fresh look at performance media channels and uncovers data around ad spend, marketers’ top priorities, business readiness, and the top challenges facing organizations.
- #Digital
- #Marketing
- #Report
- #Trends
Merkle -
Merkle Launches Inflation Resilience Dashboard to Support Business and Marketing Strategy Decisions
This new dashboard provides business leaders and marketers with advanced information about how their customers are being impacted by inflation during this volatile time to help influence key marketing and business decisions.
- #Digital
- #Marketing
Merkle -
Merkle B2B Recognized as Top Agency Network in 2022 B2B Marketing Report
Merkle announced that its global B2B marketing organization, Merkle B2B, was the top-ranked agency network in the B2B Marketing US Agencies Benchmarking Report 2022.
- #Award
- #Marketing
- #Report
Merkle -
Dentsu Inc. and ISID, Subsidiaries of Dentsu Group Inc., and Fujitsu, Embark on Strategic Cooperation to Contribute to Sustainable Business Growth for Customers and Resolve Environmental and Social Issues
Cooperation will start with joint project to promote DX in the engineering chain
- #DX
- #Digital
- #Management
- #Marketing
- #SDGs
- #Sustainability
Dentsu Group Inc. -
What is required to create a ‘For Good’ world is to care about the wellbeing of others as well as oneself
Analyzing recent surveys to understand the sustainable lifestyles of 12 nations
- #CSR
- #Marketing
- #Report
- #Research
- #Sustainability
株式会社 電通 -
Consumer Sentiment Around Online Privacy and Data Collection highlighted in Merkle’s Q1 2022 Customer Engagement Report
The report revealed their sentiments around online privacy and data collection and exploring their attitudes about regulations and updates from the big tech platforms.
- #Marketing
- #Report
- #Research
Merkle -
Taking complete control of devices and visuals. ‘The fastest prototyping tool’ can change the creative output.
dentsu x Creative x Technology: The challenge of dentsu prototyping hub! No.2
- #Creative
- #Digital
- #Marketing
- #Technology
Dentsu Inc. -
Merkle’s Q4 2021 Digital Marketing Report Highlights Key Behavioral Shifts Driving Advertising Spend Across Channels
The report aanalyzes and highlights trends within paid and organic search, Amazon ads, paid social, and display ad spend.
- #Marketing
- #Report
- #Research
Merkle -
Merkle Unveils 2022 Imperatives to Address Customer Experience in a New Age
The guide is designed to help brands identify the key strategic considerations that will shape the year ahead and provide business leaders with actionable insights to create competitive advantage through marketing.
- #CX
- #Digital
- #Marketing
- #Report
- #Research
Merkle -
Merkle released consumer behaviors report revealing core themes
A research report designed to help marketers learn more about customer perceptions and behaviors in three key areas: convenience, reliability, and responsibility.
- #Marketing
- #Report
- #Research
Merkle -
Merkle Debuts App-Free In-Store and On-Delivery Contactless Shopping Products at CES 2022
Scan & Know' and 'UnboxIt' are the first app-free in-store and on-delivery contactless shopping experiences.
- #Digital
- #Marketing
Merkle -
Companies worldwide could face customer backlash if they fail to take action on climate change
New global research shows 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change.
- #Marketing
- #Report
- #Research
- #SDGs
Dentsu International -
Dentsu International revealed dentsu 2022 Media Trends
In the 40 page report, dentsu examined three megatrends helping to define a route to post-pandemic recovery, each with smaller manifestations or sub-trends which have major implications for brands.
- #Marketing
- #Report
- #Research
Dentsu International -
Isobar's annual Creative Experience Survey reveals the New Normal in CMOexpectations post-covid
Overwhelming majority of 800 global respondants agreed the boundaries of Content, Commerce & Culture are connected like never before.
- #Digital
- #Marketing
- #Report
Isobar -
Merkle Response Management Group’s Amy Bobrick Selected to Volunteer Leadership Positions With Two Leading Nonprofit Industry Associations
Merkle RMG, a subsidiary of Merkle, announced that vice president of strategy Amy Bobrick has been appointed to the Association of National Advertisers (ANA) Nonprofit Federation Advisory Council and the Direct Marketing Fundraisers Association (DMFA) Boa
- #Digital
- #Management
- #Marketing
Merkle -
Dentsu Named in Salesforce Consulting Partners Report
The agency was recognized for its strengths in Marketing Cloud and Commerce Cloud, overall transformation stories, and for showing a “strong vision for the market and roadmap to deliver.
- #Award
- #Digital
- #Marketing
Merkle -
Dentsu’s Content Symphony Named Featured Partner Solution for New Adobe Marketing System of Record
The designation is bestowed upon partners that leverage Adobe’s creative, experience, and workflow technologies as core infrastructure in solutions to enable better collaboration, automation, and workforce management.
- #Award
- #Digital
- #Marketing
Merkle -
Merkle Achieves Amazon Redshift Service Delivery Designation
Merkle announced it has received the Amazon Redshift Service Delivery designation from Amazon Web Services (AWS) as part of the AWS Service Delivery Program
- #Award
- #Digital
- #Marketing
Merkle -
Dentsu Named in Salesforce Consulting Partners Report
Dentsu announced that it was recognized in The Forrester Wave™: Salesforce Consulting Partners, Q2 2021 by leading independent research firm Forrester Research, Inc.
- #Award
- #Digital
- #Marketing
Merkle -
Dentsu’s Content Symphony Named Featured Partner Solution for New Adobe Marketing System of Record
The designation is bestowed upon partners that leverage Adobe’s creative, experience, and workflow technologies as core infrastructure in solutions.
- #Award
- #Digital
- #Marketing
Merkle -
Merkle Unveils Future of Identity Report
Merkle released The Future of Identity in Customer Experience Management guide.
- #Digital
- #Marketing
- #Report
Merkle -
B2B International Expanded US Leadership Team with West Coast Presence
B2B International, the leading global B2B market research firm and part of Merkle B2B, is leveraging tenured expertise to support the company’s US growth ambitions.
- #Digital
- #Management
- #Marketing
Merkle -
Dentsu Announced the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform
Brands using Salesforce CDP will now be able to capture, unify, and activate their customer data across all channels without reliance on third-party cookies.
- #Data
- #Digital
- #Marketing
Merkle -
SXSW Online 2021 ～「Code Humanity （人間らしさをコードせよ）」～
Dentsu Inc. and Dentsu Creative X Inc. participated in Partner Programming sessions and delivered presentations at the South By Southwest (SXSW) 2021.
- #Digital
- #Marketing
- #Report
Dentsu Inc. -
"Dentsu Japan Network Establishes “MIRAI JIGYO SOKEN,” a Cross-Group Organization "
MIRAI JIGYO SOKEN, a cross-Group organization will uncover the future value of companies with a unique approach.
- #Global
- #Marketing
dentsu japan network -
Dentsu Japan Network Launches “Dentsu B2B Initiative”, a Cross-Group Organization
“Dentsu B2B Initiative”, a cross-Group organization will develop and provide specialized solutions for the B2B business environment.
- #DX
- #Digital
- #Marketing
- #Service
- #Solutions
dentsu japan network -
The Human Behind The Impression Returns
Aurelia Noel, Global Head of Innovation, dentsu X discusses how the rise of data ethics, and the rise of the cookieless world provides brands and agencies the chance to return to the human behind the impression.
- #Data
- #Marketing
dentsu X -
In an ANZ market first, dentsu partners with IAS to adopt Total Visibility for programmatic buying
Integral Ad Science (IAS) and dentsu ANZ announced a new partnership to make IAS’s popular Total Visibility product available to all the agency’s local advertisers.
- #Marketing
- #Service
- #Solutions
Dentsu International -
Launch of “dentsu health”
Dentsu launches global health solution through “dentsu health”, consisting of the expertise of dentsu's global network of 2,000 health marketing experts
- #Marketing
- #Service
- #Solutions
Dentsu Group Inc.
