KeywordDigital
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Dentsu selected as SXSW2024 Innovation Award Finalists
Two works, Dentsu Lab Tokyo’s Project Humanity and Dentsu Creative’s Scrolling Therapy selected as Finalists.
- #Award
- #Creative
- #DEI
- #Digital
- #Global
- #SXSW
- #Technology
dentsu group
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Merkle Launches Identity Resolution Product for CPGs and Retail Brands
Merkle announced the newest addition to their suite of connected commerce capabilities.
- #Data
- #Digital
- #Marketing
Merkle
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Big Data Transforming Business, Marketing
dentsu capabilities : Finding Information to Capture Opportunities
- #Business
- #Data
- #Digital
- #Marketing
株式会社 電通
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Can more value be added to digital advertising?
dentsu capabilities : Closing automated bidding algorithms fed training data gaps through an analytical technique called predictive modeling
- #Data
- #Digital
- #Marketing
- #Technology
株式会社 電通
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DX Uses AI, Sales Promotions to Boost Fandom
dentsu capabilities : Sales promotion effect for new era and generation
- #Data
- #Digital
- #Marketing
株式会社 電通
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Some Benefits of Data-Driven Decision-Making
dentsu capabilities : Aligning variables using data-driven decision-making
- #Data
- #Digital
株式会社 電通
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Merkle Highlighted Ways for Retailers and Brands to Enhance the Shopper Journey through Retail Media Networks
Merkle launched its annual Retail Media Research report.
- #Digital
- #Marketing
- #Report
Merkle
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Dentsu Group Provides Infrastructure System for the “Tokyo Game Show VR 2022”
Realizing new UX such as 3D communication within a metaverse space with expanded functionality
- #Digital
- #System
- #VR
Dentsu Group Inc.
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Merkle Named a Leader Among Customer Data Strategy and Activation Providers
Merkle announced that it ranked as a Leader in The Forrester Wave : Customer Data Strategy and Activation Services, Q2 2022 report by leading independent research firm Forrester Research
- #Award
- #Digital
Merkle
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Merkle Launches Q3 2022 Performance Media Report Highlighting the Importance of Meaningful Experiences for Customers
This report took a fresh look at performance media channels and uncovers data around ad spend, marketers’ top priorities, business readiness, and the top challenges facing organizations.
- #Digital
- #Marketing
- #Report
- #Trends
Merkle
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Merkle Launches Inflation Resilience Dashboard to Support Business and Marketing Strategy Decisions
This new dashboard provides business leaders and marketers with advanced information about how their customers are being impacted by inflation during this volatile time to help influence key marketing and business decisions.
- #Digital
- #Marketing
Merkle
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Dentsu Japan Network Provides Integrated Support for Companies to Utilize the Metaverse and Contributes to Market Creation and Expansion
XRX STUDIO, a cross-DJN organization, forms four specialized teams and launches its “Integrated Metaverse Solutions”
- #Digital
- #Metaverse
- #System
- #VR
dentsu japan network
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Merkle Unveiled Experience & Commerce Practice to Help Brands Build Next-Generation Loyalty
The announcement completes a multi-year strategy and investment plan that brought together agencies from around the world – including blue-infinity and eCommera in Europe, Bluecom in Asia, Davanti in New Zealand, and DEG and LiveArea in North America – to
- #Brands
- #CX
- #Digital
Merkle
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Dentsu UK&I launched real-time trading and measurement of effective attention in UK advertising industry first
Dentsu UK&I announced a pioneering new digital advertising product that for the first time enables the real-time amplification and measurement of a brand’s campaign according to the relative power of the attention paid to it in different digital environme
- #CX
- #Digital
- #Solutions
Dentsu International
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Merkle Singapore Accelerates Focus on Key Strategic Sectors in Next Phase of Growth
Dentsu International Singaporeto announced that it has completed the integration of its award-winning digital marketing agency, Happy Marketer, which will now be rebranded as Merkle Singapore. The integration is part of dentsu’s continued realignment of i
- #CX
- #Digital
- #Management
Dentsu International
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Dentsu Inc. and ISID, Subsidiaries of Dentsu Group Inc., and Fujitsu, Embark on Strategic Cooperation to Contribute to Sustainable Business Growth for Customers and Resolve Environmental and Social Issues
Cooperation will start with joint project to promote DX in the engineering chain
- #DX
- #Digital
- #Management
- #Marketing
- #SDGs
- #Sustainability
Dentsu Group Inc.
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Taking complete control of devices and visuals. ‘The fastest prototyping tool’ can change the creative output.
dentsu x Creative x Technology: The challenge of dentsu prototyping hub! No.2
- #Creative
- #Digital
- #Marketing
- #Technology
Dentsu Inc.
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Merkle Unveils 2022 Imperatives to Address Customer Experience in a New Age
The guide is designed to help brands identify the key strategic considerations that will shape the year ahead and provide business leaders with actionable insights to create competitive advantage through marketing.
- #CX
- #Digital
- #Marketing
- #Report
- #Research
Merkle
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The Dentsu Group Holds a Virtual Art Exhibition of “Magic: The Gathering”
The exhibition will be the first project utilizing the Dentsu Group’s “Owned VRPF Solution™,” the VR platform system solution.
- #Digital
- #System
- #VR
Dentsu Group Inc.
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Merkle Debuts App-Free In-Store and On-Delivery Contactless Shopping Products at CES 2022
Scan & Know' and 'UnboxIt' are the first app-free in-store and on-delivery contactless shopping experiences.
- #Digital
- #Marketing
Merkle
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Isobar's annual Creative Experience Survey reveals the New Normal in CMOexpectations post-covid
Overwhelming majority of 800 global respondants agreed the boundaries of Content, Commerce & Culture are connected like never before.
- #Digital
- #Marketing
- #Report
Isobar
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Merkle Response Management Group’s Amy Bobrick Selected to Volunteer Leadership Positions With Two Leading Nonprofit Industry Associations
Merkle RMG, a subsidiary of Merkle, announced that vice president of strategy Amy Bobrick has been appointed to the Association of National Advertisers (ANA) Nonprofit Federation Advisory Council and the Direct Marketing Fundraisers Association (DMFA) Boa
- #Digital
- #Management
- #Marketing
Merkle
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Dentsu Named in Salesforce Consulting Partners Report
The agency was recognized for its strengths in Marketing Cloud and Commerce Cloud, overall transformation stories, and for showing a “strong vision for the market and roadmap to deliver.
- #Award
- #Digital
- #Marketing
Merkle
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Dentsu’s Content Symphony Named Featured Partner Solution for New Adobe Marketing System of Record
The designation is bestowed upon partners that leverage Adobe’s creative, experience, and workflow technologies as core infrastructure in solutions to enable better collaboration, automation, and workforce management.
- #Award
- #Digital
- #Marketing
Merkle
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Dentsu Japan Network launches Dentsu Creative Cube
Two group companies in Japan are merged to form a new integrated production company that covers the entire CX domain
- #AI
- #CX
- #Creative
- #Digital
- #Management
- #VR
Dentsu Group Inc.
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Innovative app, digital content for runners used for world’s first virtual marathon
When running with a pair of headphones, the user becomes a star runner in a virtual live broadcast of a marathon.
- #AI
- #Digital
- #Solutions
- #System
- #VR
Dentsu Inc.
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The Dentsu Group launches dentsu gaming, a global solution for brands to better engage
The launch of dentsu gaming further expands the possibilities of games by supporting the global gaming market as well as client companies and partners who communicate using games.
- #Digital
- #Solutions
- #System
- #VR
Dentsu Group Inc.
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The Dentsu Group provides an infrastructure system for the Tokyo Game Show to virtual reality
The Dentsu Group has developed and provided a VR application system that attractively and effectively promotes the conversion of large-scale events to VR.
- #Digital
- #System
- #VR
Dentsu Group Inc.
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Merkle Achieves Amazon Redshift Service Delivery Designation
Merkle announced it has received the Amazon Redshift Service Delivery designation from Amazon Web Services (AWS) as part of the AWS Service Delivery Program
- #Award
- #Digital
- #Marketing
Merkle
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Dentsu Named in Salesforce Consulting Partners Report
Dentsu announced that it was recognized in The Forrester Wave™: Salesforce Consulting Partners, Q2 2021 by leading independent research firm Forrester Research, Inc.
- #Award
- #Digital
- #Marketing
Merkle
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Dentsu’s Content Symphony Named Featured Partner Solution for New Adobe Marketing System of Record
The designation is bestowed upon partners that leverage Adobe’s creative, experience, and workflow technologies as core infrastructure in solutions.
- #Award
- #Digital
- #Marketing
Merkle
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Merkle Unveils Future of Identity Report
Merkle released The Future of Identity in Customer Experience Management guide.
- #Digital
- #Marketing
- #Report
Merkle
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B2B International Expanded US Leadership Team with West Coast Presence
B2B International, the leading global B2B market research firm and part of Merkle B2B, is leveraging tenured expertise to support the company’s US growth ambitions.
- #Digital
- #Management
- #Marketing
Merkle
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Dentsu Announced the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform
Brands using Salesforce CDP will now be able to capture, unify, and activate their customer data across all channels without reliance on third-party cookies.
- #Data
- #Digital
- #Marketing
Merkle
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SXSW Online 2021 ~「Code Humanity (人間らしさをコードせよ)」~
Dentsu Inc. and Dentsu Creative X Inc. participated in Partner Programming sessions and delivered presentations at the South By Southwest (SXSW) 2021.
- #Digital
- #Marketing
- #Report
Dentsu Inc.
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Dentsu UK launched proprietary contextual data platform
Dentsu UK & Ireland launched Contextual Intelligence, a proprietary data platform which uses real time consumer insight to target consumers in a compliant way in the cookie-less world.
- #Digital
- #Global
- #Solutions
Dentsu International
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Dentsu Japan Network Launches “Dentsu B2B Initiative”, a Cross-Group Organization
“Dentsu B2B Initiative”, a cross-Group organization will develop and provide specialized solutions for the B2B business environment.
- #DX
- #Digital
- #Marketing
- #Service
- #Solutions
dentsu japan network
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Dentsu Inc. developed "TikTionary" in collaboration with TikTok
The world’s first dictionary compiled from user-posted videos.
- #Digital
- #Global
- #Promotion
- #Service
Dentsu Inc.
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Making Fencing Fun to Watch for People Who Don’t Really Like Spectator Sports
A member of Dentsu Lab Tokyo looks back on a Dentsu project that was intended to greatly enhance the spectator experience inside the venue.
- #AI
- #Digital
- #New Technology
Dentsu Inc.