Dentsu Announced the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform
Brands using Salesforce CDP will now be able to capture, unify, and activate their customer data across all channels without reliance on third-party cookies.
The Human Behind The Impression Returns
Aurelia Noel, Global Head of Innovation, dentsu X discusses how the rise of data ethics, and the rise of the cookieless world provides brands and agencies the chance to return to the human behind the impression.
Cyber Wagashi Formed by the Season, Created Using Weather Data
Cyber Wagashi were developed using a proprietary algorithm based on weather data and formed shapes through the use of a 3D printer.
- #3D printer