KeywordAdvertising
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Japan’s advertising expenditures for 2019 totaled 6,938.1 billion yen. Posting Year-on-Year Growth for the Eighth Consecutive Year and Expenditures on Internet Advertising Surpassed Television Advertising Expenditures for the first time.
Analysis of Ad spend in Japan, which Keeps Increasing
- #Advertising
- #Marketing Report
- #Promotion
- #Release
Dentsu Inc.
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Dentsu Aegis Network’s proprietary research reveals that only one third of ads get audience’s full attention.
Finding New Value in the Attention Economy
- #Advertising
- #Report
- #Research
Dentsu Aegis Network
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Gen Z and Millennials are in control. They want relevant content to be how they want it and when they want it. This isn’t just true for their devices — it’s true for the ads that surround them.
Content Relevancy in Generation Now!
- #Advertising
- #Creative
- #DCO(Dynamic Creative Optimization)
- #OOH
Posterscope
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Gaming is dominating live video; the sponsorship opportunities are tempting; the rise of the female gamer; in-game advertising; the future is cloud-based.
The Gaming Industry is Changing how Advertising Works
- #Advertising
- #Culture
- #Game
- #eSports
Carat
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Dentsu Aegis Network 2019 ad-spend forecasts slip from $625 billion to $609 billion.
Media and Market Trends of Ad-Spend
- #Advertising
- #Release
- #Trends
Dentsu Aegis Network
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Japan's advertising expenditures for 2018 totaled 6,530.0 billion yen, an increase of 2.2% compared with the previous year's figure. Accompanying what is being hailed as Japan's longest period of continuous economic growth in the post-war era, overall spe
Analysis of Ad spend in Japan, which Keeps Increasing
- #Advertising
- #Marketing Report
- #Promotion
- #Release
Dentsu Inc.