Dentsu Group Launches Global Rollout of “Culture For Growth” Program, Supporting Corporate Culture Transformation Efforts

— Supporting clients’ global expansion and business growth through employee perception surveys in five overseas markets —

Dentsu Group Inc. (Brand: dentsu; Headquarters: Dentsu Group Inc.; Location: Minato-ku, Tokyo; President & Global CEO: Hiroshi Igarashi) announced that on December 5, 2025, Dentsu Inc. (President & CEO: Takeshi Sano; Head Office: Tokyo), the core company for the Group’s Japanese businesses, began the full-scale global rollout of “Culture For Growth”^*1, a program unveiled in July 2024 that leverages proprietary tools and frameworks to support the transformation of corporate culture, which is recognized as an essential driver for clients’ business growth. Leveraging insights cultivated through dentsu’s domestic support services and unique global network, through this program dentsu will work to support corporate culture transformation to create positive impact on clients' overseas expansion and business growth at their international locations. Dentsu’s approach is grounded in an understanding of the social, economic, and cultural context of each region, employee insights, and corporate needs.

In advance of the full-scale global rollout of the program, surveys were implemented in five markets where the “Culture For Growth” program is due to be implemented (India, Taiwan, UK, US, Canada), with a view to understanding the situation relating to corporate transformation and the current realities of corporate culture. For further details, see Dentsu Inc.’s news release^*2.

Since 2024, dentsu^*3 has been fully promoting the global expansion of its Business Transformation (BX) services, which support clients' transformation and growth^*4. Based on over a decade of experience and knowledge nurtured and built in Japan, this unique growth-oriented consulting service excels in the three core areas: business transformation, corporate transformation, and sustainability strategy. Seeking to address the various challenges being faced by our clients, dentsu will continue to advance strongly the global expansion of BX to deliver optimal solutions, combining its strengths in creativity, execution, and data and technology with a marketing-oriented perspective.

*1: Announced on July 2, 2024; in Japanese only.
URL: https://www.dentsu.co.jp/news/item-cms/b2024033-0702.pdf

*2: “Dentsu Launches Global Rollout of ‘Culture For Growth’ Program, Supporting Corporate Culture Transformation Efforts.” URL: https://www.dentsu.co.jp/en/news/release/2025/1218-010987.html

*3: The collective term for Dentsu Group Inc., a holding company, and its 720 consolidated subsidiaries in Japan and overseas.

*4: “Dentsu Expands Business Transformation (BX) Services Globally to Support Client Transformation” (June 18, 2024). URL: https://www.group.dentsu.com/en/news/release/001227.html

Inquiries Regarding This Release:
Jumpei Kojima, Todor Baev
Group Corporate Communications Office, Dentsu Group Inc.
Email: group-cc@dentsu.com