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The Dentsu Integrated Report 2018 has been designed to enable readers to easily navigate the site, to find the information in which they are most interested. Please use the following for reference while reading the Integrated Report.

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Content Summary

Content Summary

What are issues that Dentsu must address with respect to changes in the business environment? Top Message
  • Client needs and consumer changes brought about by the digital revolution
  • Advertising expenditure trends
  • Data privacy protection
  • Information security
Message from International Business Director Tim Andree
International Business Strategy Jerry Buhlmann
Corporate Governance
  • Client needs and consumer changes brought about by the digital revolution
  • Advertising expenditure trends
  • Data privacy protection
  • Information security
FY2017 Performance Financial and Non-financial Highlights
  • Performance highlights from the period FY2015–FY2017
  • Underlying factors and explanations of FY2017 performance
Message from Chief Financial Officer
M&A Strategy
  • Performance highlights from the period FY2015–FY2017
  • Underlying factors and explanations of FY2017 performance
How will Dentsu achieve medium- to long-term growth in its Japan business? Perspectives of the Key People Shuji Yamaguchi
  • The meaning of People Driven Marketing™
  • The role of work environment reforms in achieving future growth
Hiromi Suzuki
Chieko Ouchi
  • The meaning of People Driven Marketing™
  • The role of work environment reforms in achieving future growth
How will Dentsu achieve medium- to long-term growth in its international business? Message from International Business Director Tim Andree
  • Development of data strategies including the M1™global platform
  • Investment strategy
  • The common platform as one of the targets for investment
  • The strengths of Dentsu Aegis Network in the digital economy
International Business Strategy Jerry Buhlmann
M&A Strategy
Perspectives of the Key People Nigel Morris
Dominic Shine
  • Development of data strategies including the M1™global platform
  • Investment strategy
  • The common platform as one of the targets for investment
  • The strengths of Dentsu Aegis Network in the digital economy
How is the Working Environment Reform Plan in Japan progressing? Perspectives of the Key People Chieko Ouchi
  • The significance of working environment reforms
  • Specific working environment reform initiatives and status of progress
Working Environment Reform Plan
  • The significance of working environment reforms
  • Specific working environment reform initiatives and status of progress
How is Dentsu engaged in achieving the Sustainable Development Goals (SDGs)? Dentsu Group CSR
  • The Dentsu Group approach to the SDGs and major initiatives
  • Goal 3: Dentsu Group health initiatives
Common Ground
Dentsu SDGs Project
  • The Dentsu Group approach to the SDGs and major initiatives
  • Goal 3: Dentsu Group health initiatives
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