How we create and share valueThe Value Creation Process

Based on our corporate philosophy of “Good Innovation.” the Dentsu Group is contributing to achieving a sustainable society by working together with clients to provide suitable solutions to social issues worldwide.

How we create and share value

Upper stage:Megatrend 
Lower stage:Global Issue

Corporate Philosophy

“Good Innovation.” the Dentsu Group’s corporate philosophy, encapsulates the Groupwide drive to create new value and lead the way toward transformation while emphasizing its commitment to supporting innovation within organizations and society.

Good lnnovation

The Three Elements of Innovation

Entrepreneurship + Ideas + Technology
Entrepreneurship + Ideas + Technology

Business Domain

Business Domain

Integrated Communication Design
Demonstrate integrated capabilities by combining services in various business domains

[ One P&L ]

One P&L

Establish a global operating model and provide integrated services, leveraging Group synergies.

Value Creation

The success of our clients’ businesses

Contributing to an affluent life through communication

Realization of a sustainable society


Working Environment Reform Plan

Perspectives of the Key People

International Business Strategy

M&A Strategy

Reforms Targeted by the Dentsu Group

Expanding the depth of our marketing communications business



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