Contributing to Sustainable Development Goals (SDGs)

At the United Nations Sustainable Development Summit held in September 2015, SDGs—consisting of an action plan comprising 17 goals and 169 targets—were announced for humanity, the Earth and prosperity. The entire world is working to achieve the SDGs and corporations are expected to make a proactive contribution. The Dentsu Group, which provides a diverse array of value in the communications field and always has the foresight to look to the future, will contribute to resolving global social issues.

Sustainable Development Goals

Common Ground

The Dentsu Group, along with the world’s five largest advertising agencies (Havas, IPG, Omnicom, Publicis and WPP) is a participant in the groundbreaking global initiative, Common Ground. It is an effort to cooperate to achieve of specific themes in response to calls from the United Nations secretary-general regarding SDGs adopted at the September 2016 United Nations General Assembly. The Dentsu Group is featuring Goal 3: Health, working with NGOs on malaria, tuberculosis and other infectious disease countermeasures.

  • Common Ground
  • Zero Malaria2030
  • malaria NOMORE
  • Stop TB Partnership

Dentsu Group Involvement with the SDGs

The Dentsu Group is focused on medium- to long-term megatrends, and is engaged in a variety of activities aimed at resolving global issues facing humanity. We will contribute to the achievement of SDGs through our core businesses in the fields of marketing and communications.

Redistribution of wealth
Global issue
Wealth disparity/rising income polarization

to SDGs


Expanding business activities to develop communities on a global scale

The Dentsu Group develops business in more than 140 countries and regions. In addition to conducting business, the Group recognizes that contributing to the development of communities around the world is one of its responsibilities. We engage in a variety of projects concerning poverty, income disparity, and numerous other issues at the regional level with aspiration and a strong aptitude for action. We deliver messages throughout the world pertaining to the eradication of problems including poverty and hunger, using advertisements that display creativity and contribute to the development of communities through local activities led by our more than 50,000 employees.

Demographic changes
Global issue
Minorities/super aging societies

to SDGs


Changes in consumer behavior patterns, diversification of consumer needs

Globally, populations are continuing to increase and changes are being seen in their composition. Diversity is coming to many countries as the ratio of minorities there increases. It is becoming important to create societies that accept immigrants, LGBT individuals, as well as a diverse array of cultures. In line with changes in consumer behavior patterns and the diversification of consumer needs, the Dentsu Group will leverage its marketing and communications capabilities focused on advertising, to raise consumer awareness and inspire action, significantly contributing to the creation of societies where everyone can live comfortably.

Global issue
Digital dependence

to SDGs


Digital shift within client marketing activities

The advance of digital technologies has caused a remarkable change in the behavior of consumers. The Dentsu Group leverages its significant capabilities to provide optimal solutions for client marketing activities combining various ideas and technologies, including AI, big data analysis, and e-commerce support. At the same time, dependence on social media and other digital content, mainly among young people, has become a prominent social issue. In response, the Dentsu Group, which plays a role in the promotion of digitization, is also working on resolving this problem through the framework of the responsible marketing and sustainable consumption target in our Medium-term CSR Strategy.



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