Overview of the Dentsu Group_Dentsu Integrated Report 2017

Overview of the Dentsu Group

The Dentsu Group is creating a robust network that spans Japan, North America, Europe, and other parts of Asia. We are doing so by maintaining long-term ties with a number of　client companies, including key domestic and foreign companies in Japan, while creating a unique structure to provide services in overseas markets. Our business in Japan is spearheaded by Dentsu, while the Dentsu Aegis Network leads the international business.

Management Structure

Dentsu Group Corporate Philosophy

Slogan

The three elements of innovation

By “innovation,” we mean much more than just technological innovation. We mean generating new value for people and society through a wide variety of changes.

Statement

Ideas that reach beyond the imaginable. Technology that crosses the bounds of possibilities. Entrepreneurship that surpasses the expected. Three sources of strength, driving our innovation, bringing positive change to people and society.

Gross profit

¥789.0billion

January to December 2016

Underlying Operating Margin

21.1％

January to December 2016

Ranking of Advertising Holding Company Groups

Top5Worldwide

Source: Advertising Age, May 1, 2017 (Advertising Age estimates)

Share of the Japanese Advertising Market

25.4％

Note: Under JGAAP, net sales are calculated in calendar 2016. Sources: Advertising and Economy; Current Situation of Japanese Advertising Agencies; and 2016 Advertising Expenditures in Japan (Dentsu)

Operating Area

over140countries and territories around the world

January to December 2016

Number of Employees

55,843

As of December 31, 2016

About Dentsu