About Dentsu

Overview of the Dentsu Group

The Dentsu Group is creating a robust network that spans Japan, North America, Europe, and other parts of Asia. We are doing so by maintaining long-term ties with a number of client companies, including key domestic and foreign companies in Japan, while creating a unique structure to provide services in overseas markets. Our business in Japan is spearheaded by Dentsu, while the Dentsu Aegis Network leads the international business.

Management Structure

Management Structure

Dentsu Group Corporate Philosophy


Good lnnovation

The three elements of innovation

Entrepreneurship + Ideas + Technology
Entrepreneurship Ideas Technology

By “innovation,” we mean much more than just technological innovation. We mean generating new value for people and society through a wide variety of changes.


Ideas that reach beyond the imaginable. Technology that crosses the bounds of possibilities. Entrepreneurship that surpasses the expected. Three sources of strength, driving our innovation, bringing positive change to people and society.

Gross profit


January to December 2016

Underlying Operating Margin


January to December 2016

Ranking of Advertising Holding Company Groups


Source: Advertising Age, May 1, 2017 (Advertising Age estimates)

Share of the Japanese Advertising Market


Note: Under JGAAP, net sales are calculated in calendar 2016. Sources: Advertising and Economy; Current Situation of Japanese Advertising Agencies; and 2016 Advertising Expenditures in Japan (Dentsu)

Operating Area

over140countries and territories around the world

January to December 2016

Number of Employees


As of December 31, 2016



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