Strategy

Network BrandsNetwork Brand

Dentsu Group Brands That Enhance Our Capability

The Group has a unique operating model designed for marketing convergence and globalization, the major driving forces of the advertising world. This operating model is enabled by a one-P&L-per-country structure (outside of Japan), unique in the industry, which empowers our local teams to offer high, value-added and integrated services to clients at a local level, supported by a global infrastructure.

Key elements of this infrastructure are our ten global networks and five specialist/multimarket agency brands, which deliver our integrated, specialist approach, supported by local agency brands in certain countries.

Group companies collaborate seamlessly to achieve shared business goals, while our top-class professionals from various fields are incentivized to collaborate across agencies and countries, thus providing integrated, specialist client services.

What we do for our clients

We offer a broad range of leading products & services across the marketing value chain, designed to help our client's brands win in the digital economy

Global Network Brands

Ten agency specialist brands who work together to deliver leading marketing solutions for our clients.

• Carat

  is the No.1 global media network, a market leader in digital and diversified media solutions. (RECMA, 2016) Carat was named Agency of the Year in ten countries in 2016. Carat’s top clients include GM, Mondele−z, adidas, Diageo, Kellogg’s and P&G.

• Dentsu Brand Agencies

  is the world's largest and most awarded agency brand. Dentsu was named Agency of the Year Japan at the CLIO Awards 2016.

• dentsu X

  is an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioral insights. dentsu X helps brands create integrated and personalized marketing solutions to cut through the noise of a saturated media market and meet rapidly changing consumer demands.

• iProspect

  is a global, award-winning marketing agency driving digital performance for the world’s largest brands. iProspect won 200+ awards globally in 2016, including being ranked No.1 Global Digital Performance Agency by RECMA. iProspect’s top clients include Diageo, GM, Mondele− z , Estée Lauder, P&G and adidas.

• Isobar

  is a digital agency that transforms businesses and brands through the creative use of digital, delivering product and service design and brand commerce solutions. Isobar won 250+ awards in 2016, including the Campaign Asia Agency of the Year award. Isobar’s top clients include GM, Mondele−z, P&G, Coca Cola, enterprise and Huawei.

• Merkle

  is a data-driven, technology-enabled CRM and performance marketing agency. Merkle is the only agency recognised by Forrester as a Leader or Strong Performer in four WAVE™ studies around the customer journey.

• mcgarrybowen

  is a creative agency network. mcgarrybowen has been named AdAge Agency of the Year three times, and was awarded AdAge’s 2017 Comeback Agency of the Year.

• MKTG

  is a global lifestyle marketing agency that specialises in activating business-oriented marketing solutions through experiential, digital and social media. MKTG was named Field Marketing’s Agency of the Year in 2016.

• Posterscope

  is the world’s leading location marketing and out-of-home (OOH) media specialist. In 2016 the Posterscope network won more than 120 awards globally including being named as The Connected Agency of the Year by leading publication MediaTel.

• Vizeum

  is a strategic media agency, designing solutions to accelerate client’s business growth by leveraging data, media and technology to understand and change people's behaviour. Vizeum had the greatest proportional increase in billings of the top ten global media agencies in 2016.

Specialist/ Multimarket Brands and Platforms

• amnet

  the Dentsu Aegis Network trading desk has a presence in 33 countries, and organically links all kinds of data to ensure more timely, perfectly targeted online advertising.

• Amplifi

  is a media investment platform which raises value across all media—from television to print, digital, and radio—on a global basis, seeking to reinvent the supply side of media through investments, partnerships, and real-time bidding.

• Data2Decisions

  is a consulting company which draws on all types of marketing data and analyzes what has worked and what has not to maximize clients’ ROI.

• Mitchell Communications Group

  is a communications and PR company, Mitchell Communications Group boasts a diverse client portfolio that includes some of the world’s top-tier corporations and high-profile brands. Covering a wide range of specialized fields, from consumer communications to corporate public relations, this company is known for delivering innovative ideas.

• 360i

  championing the fusion of search marketing and social marketing, and has earned top marks in the industry as a next-generation digital agency.