The Dentsu Group aims to make each employee strongly conscious of its corporate philosophy of Good Innovation and, based on the Dentsu Group Code of Conduct, reduce the environmental burden generated through its business operations in order to contribute to the realization of a sustainable society.
In July 2008, Dentsu strengthened its arrangement for implementing environment-related measures with the establishment of the Environmental Strategy Council, chaired by the president & CEO, to promote environmental strategy as a corporate group. Additionally, the CSR Committee, one of the Company’s principal committees, designated environmental managers to advance Group-wide efforts for the environment. CSR Promotion Committee members advance environmental activities at respective Dentsu divisions (offices). At each Group company, board members in charge of the Eco Program, environmental managers, supervisors, and promotion committee members are appointed to advance environmental activities.
In January 2005, we adopted the Dentsu Group Eco Program (ongoing), and in May 2005, we acquired ISO 14001 certification. Integrated Group certification that included subsidiaries in Japan was acquired in June 2006. Dentsu and 16 Group companies hold this certification as of December 31, 2016.
Dentsu provides employees with a broad range of environmental knowledge so that they might play a leading role in addressing environmental issues. As an example, Dentsu encourages its employees to take the Certification Test for Environmental Specialists, sponsored by the Tokyo Chamber of Commerce and Industry. Employees who acquire the certification are appointed as eco officers to promote Dentsu’s environmental activities. In fiscal 2016, the certification was awarded to 107 employees.
Dentsu creates handbooks as part of its awareness-raising activities for employees and uses them for new employee training and other purposes. For example, the term “greenwash” is used in reference to labels and advertising that use unsubstantiated information or partial data to give the impression that products or corporate activities are more environmentally friendly than they actually are. Dentsu’s business is deeply concerned about greenwashing, and we enhance the knowledge of our employees about related matters through our Greenwash Guide. Dentsu defines a green event as an event that is an environmentally friendly one, and the Green Event Guide is used for organizing such events. The guide describes how to organize green events from the viewpoint of a PDCA cycle, in line with the flow of event management, from the planning stage to implementation and post-event evaluation. The guide includes case studies that are useful in putting these instructions into practice.
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