Advertising Expenditures in Japan and as a Percentage of Nominal GDP
Billions of yen
Calendar year | 2010 | 2011 | 2012 | 2013 | 2014 |
---|---|---|---|---|---|
Advertising expenditures in Japan | 5,842.7 | 5,709.6 | 5,891.3 | 5,976.2 | 6,152.2 |
Nominal GDP | 482,384.4 | 471,310.8 | 475,110.4 | 480,128.0 | 488,215.5 |
Advertising expenditures in Japan as a percentage of nominal GDP | 1.21% | 1.21% | 1.24% | 1.24% | 1.26% |
Advertising Expenditures in Japan by Medium
Billions of yen
Calendar year | 2010 | 2011 | 2012 | 2013 | 2014 |
---|---|---|---|---|---|
Television | — | — | 1,877.0 31.9% |
1,902.3 31.8% |
1,956.4 31.8% |
Terrestrial Television | 1,732.1 29.6% |
1,723.7 30.2% |
1,775.7 30.2% |
1,791.3 30.0% |
1,834.7 29.8% |
Satellite Media-Related | 78.4 1.3% |
89.1 1.6% |
101.3 1.7% |
111.0 1.8% |
121.7 2.0% |
Newspapers | 639.6 11.0% |
599.0 10.5% |
624.2 10.6% |
617.0 10.3% |
605.7 9.8% |
Magazines | 273.3 4.7% |
254.2 4.4% |
255.1 4.3% |
249.9 4.2% |
250.0 4.1% |
Radio | 129.9 2.2% |
124.7 2.2% |
124.6 2.1% |
124.3 2.1% |
127.2 2.1% |
Internet | 774.7 13.3% |
806.2 14.1% |
868.0 14.7% |
938.1 15.7% |
1,051.9 17.1% |
Promotional Media | 2,214.7 37.9% |
2,112.7 37.0% |
2,142.4 36.4% |
2,144.6 35.9% |
2,161.0 35.1% |
Total | 5,842.7 100.0% |
5,709.6 100.0% |
5,891.3 100.0% |
5,976.2 100.0% |
6,152.2 100.0% |
Advertising Expenditures in the Four Traditional Mass Media in Japan by Industry
Billions of yen
Calendar year | 2010 | 2011 | 2012 | 2013 | 2014 |
---|---|---|---|---|---|
Energy/Materials/Machinery | 34.2 1.2% |
27.2 1.0% |
26.2 1.0% |
24.9 0.9% |
25.6 0.9% |
Foodstuffs | 288.0 10.4% |
266.1 9.9% |
283.2 10.2% |
272.0 9.8% |
263.5 9.4% |
Beverages/Cigarettes | 217.8 7.9% |
196.2 7.3% |
209.8 7.6% |
206.8 7.4% |
210.9 7.5% |
Pharmaceuticals/Medical Supplies | 145.9 5.3% |
143.5 5.3% |
148.4 5.3% |
147.4 5.3% |
149.9 5.3% |
Cosmetics/Toiletries | 287.9 10.4% |
276.8 10.2% |
287.8 10.4% |
279.8 10.1% |
295.5 10.5% |
Apparel/Fashion, Accessories/Personal Items | 101.2 3.7% |
108.1 4.0% |
116.4 4.2% |
117.3 4.2% |
113.8 4.0% |
Precision Instruments/Office Supplies | 29.4 1.1% |
26.3 1.0% |
28.8 1.0% |
28.3 1.0% |
30.5 1.1% |
Home Electric Appliances/AV Equipment | 73.3 2.6% |
54.4 2.0% |
54.1 2.0% |
55.3 2.0% |
59.2 2.1% |
Automobiles/Related Products | 131.6 4.7% |
129.8 4.8% |
164.7 5.9% |
167.1 6.0% |
172.7 6.1% |
Household Products | 65.0 2.3% |
64.2 2.4% |
64.9 2.3% |
68.5 2.5% |
72.4 2.6% |
Hobbies/Sporting Goods | 123.1 4.4% |
110.6 4.1% |
108.5 3.9% |
102.2 3.7% |
94.1 3.3% |
Real Estate/Housing Facilities | 102.9 3.7% |
104.4 3.9% |
108.6 3.9% |
115.0 4.1% |
118.0 4.2% |
Publications | 92.6 3.3% |
89.4 3.3% |
92.1 3.3% |
89.8 3.2% |
87.6 3.1% |
Information/Communications | 220.9 8.0% |
222.0 8.2% |
245.2 8.8% |
243.3 8.8% |
260.9 9.3% |
Distribution/Retailing | 182.2 6.6% |
186.9 6.9% |
202.9 7.3% |
192.7 6.9% |
193.7 6.9% |
Finance/Insurance | 153.8 5.5% |
141.2 5.2% |
144.9 5.2% |
167.6 6.0% |
164.3 5.8% |
Transportation/Leisure | 211.1 7.6% |
195.2 7.2% |
211.2 7.6% |
209.7 7.6% |
211.7 7.5% |
Food Services/Other Services | 138.6 5.0% |
123.5 4.6% |
128.9 4.6% |
142.2 5.1% |
145.0 5.2% |
Government/Organizations | 40.8 1.5% |
108.7 4.0% |
33.2 1.2% |
31.4 1.1% |
33.8 1.2% |
Education/Medical Services/Religion | 81.7 2.9% |
75.7 2.8% |
78.2 2.8% |
80.6 2.9% |
77.1 2.7% |
Classified Ads/Others | 51.8 1.9% |
50.5 1.9% |
40.5 1.5% |
39.6 1.4% |
36.7 1.3% |
Total | 2,774.9 100.0% |
2,701.6 100.0% |
2,779.6 100.0% |
2,782.5 100.0% |
2,817.6 100.0% |
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