Global Advertising Expenditures
Millions of U.S. dollars at current prices
Calendar year | 2010 | 2011 | 2012 | 2013 | 2014 |
---|---|---|---|---|---|
North America | 170,352.6 38.4% |
172,524.7 37.7% |
179,445.2 37.8% |
186,984.8 37.9% |
195,387.8 37.8% |
U.S.A. | 162,905.0 36.7% |
164,901.0 36.0% |
171,432.0 36.1% |
178,824.4 36.2% |
186,955.6 36.2% |
Canada | 7,447.6 1.7% |
7,623.7 1.7% |
8,013.2 1.7% |
8,160.4 1.7% |
8,432.2 1.6% |
Western Europe | 87,697.0 19.8% |
89,664.3 19.6% |
90,285.2 19.0% |
89,737.5 18.2% |
91,807.5 17.8% |
U.K. | 19,182.2 4.3% |
20,403.6 4.5% |
21,320.7 4.5% |
22,661.4 4.6% |
24,199.5 4.7% |
Germany | 13,702.8 3.1% |
13,767.4 3.0% |
16,308.1 3.4% |
16,252.4 3.3% |
16,485.0 3.2% |
France | 11,505.3 2.6% |
12,187.6 2.7% |
11,808.8 2.5% |
11,490.4 2.3% |
11,387.0 2.2% |
Italy | 10,690.6 2.4% |
10,400.8 2.3% |
9,158.7 1.9% |
8,235.5 1.7% |
8,073.9 1.6% |
Spain | 6,662.9 1.5% |
6,219.6 1.4% |
5,219.0 1.1% |
4,777.4 1.0% |
5,054.6 1.0% |
Central & Eastern Europe | 10,888.5 2.5% |
11,778.3 2.6% |
12,317.3 2.6% |
12,529.5 2.5% |
12,843.5 2.5% |
Russia | 4,011.9 0.9% |
4,837.9 1.1% |
5,460.4 1.1% |
5,991.6 1.2% |
6,221.1 1.2% |
Asia Pacific | 143,314.9 32.3% |
153,057.8 33.5% |
160,890.4 33.9% |
169,177.4 34.3% |
178,073.2 34.5% |
China | 54,164.5 12.2% |
62,392.7 13.6% |
66,181.7 13.9% |
71,098.8 14.4% |
76,480.4 14.8% |
Japan | 49,294.2 11.1% |
48,171.2 10.5% |
49,704.2 10.5% |
50,420.5 10.2% |
51,905.4 10.0% |
Australia | 10,850.5 2.4% |
10,695.0 2.3% |
10,528.4 2.2% |
10,611.7 2.1% |
10,647.4 2.1% |
South Korea | 7,018.8 1.6% |
7,654.3 1.7% |
7,992.7 1.7% |
8,165.2 1.7% |
8,286.8 1.6% |
Indonesia | 4,178.9 0.9% |
4,943.8 1.1% |
6,086.1 1.3% |
7,223.2 1.5% |
8,030.5 1.6% |
India | 3,493.1 0.8% |
3,810.1 0.8% |
4,099.2 0.9% |
4,430.0 0.9% |
4,815.4 0.9% |
Latin America | 13,080.5 2.9% |
14,354.7 3.1% |
18,214.1 3.8% |
20,289.4 4.1% |
22,596.9 4.4% |
Brazil | 7,602.0 1.7% |
8,229.6 1.8% |
9,674.4 2.0% |
10,668.4 2.2% |
11,680.6 2.3% |
Other Area | 18,211.3 4.1% |
16,176.4 3.5% |
14,073.3 3.0% |
15,204.8 3.1% |
15,843.3 3.1% |
Total | 443,544.9 100.0% |
457,556.2 100.0% |
475,225.4 100.0% |
493,923.4 100.0% |
516,552.3 100.0% |
Global Advertising Expenditures by Medium
Millions of U.S. dollars at current prices
Calendar year | 2010 | 2011 | 2012 | 2013 | 2014 |
---|---|---|---|---|---|
Television | 187,715.5 43.9% |
192,374.8 43.5% |
197,867.1 43.1% |
205,205.0 42.8% |
214,213.9 42.7% |
Newspapers | 85,459.6 20.0% |
81,755.2 18.5% |
76,241.2 16.6% |
74,077.9 15.5% |
69,714.1 13.9% |
Magazines | 40,008.0 9.4% |
39,456.1 8.9% |
39,052.0 8.5% |
38,106.9 8.0% |
36,760.3 7.3% |
Radio | 29,896.1 7.0% |
31,006.3 7.0% |
31,440.3 6.8% |
32,744.3 6.8% |
34,174.4 6.8% |
Cinema | 2,326.6 0.5% |
2,403.7 0.5% |
2,703.6 0.6% |
2,645.5 0.6% |
2,710.8 0.5% |
Outdoor | 28,296.2 6.6% |
30,328.7 6.9% |
32,751.9 7.1% |
33,778.8 7.0% |
35,474.6 7.1% |
Digital | 53,893.5 12.6% |
64,732.2 14.6% |
79,531.8 17.3% |
92,703.8 19.3% |
108,869.1 21.7% |
We use cookies to improve your experience and our services. We also share information about your use of our website with our analytics partners. You can change your cookies settings, please see our Cookie Policy. Otherwise, if you agree to our use of cookies, please continue to use our website.