- Now, I would like to discuss the medium-term direction for our international business.
We will continue on our current trajectory, with Dentsu Aegis Network’s vision to become 100% digital economy business by 2020. - We have 6 key strategic priorities.
- 1. Build an integrated solutions offering.
We start from a position of advantage. We have had a highly collaborative, one P&L operating model for 10 years. Our ability to deliver seamless integrated services built around our clients’ needs is central to our success.
Through crystallising our integrated solutions offer, we enable our network brands to operate together better, while all sharing our one vision of “Innovating The Way Brands Are Built”. Supporting this are our investments in global and regional shared services and global platforms. - 2. Leverage media partnerships and content opportunities
We will continue to focus on our relationships with our Global Media partners, creating new brand building solutions. Content development remains a focus. - 3. The third point is differentiating our business with effective use of data.
With the transformational acquisition of Merkle in 2016, we have the basis of a highly valuable differentiator from our competitors.
The People Based Marketing platform, the M1 platform, is the foundation to differentiate every aspect of our integrated solutions.