Transforming the Dentsu Group in 2018

• Another objective of acquiring an AI development company is to strengthen the competiveness of our core business.
• This will results in operational efficiency and create new sources of revenue.
• We plan to incorporate advanced technologies into the core of our business to create new value that surpasses the boundaries of the marketing domain.

• TOP
• Group Priorities
• 1.Working Environment Reform and Improvement of Corporate Infrastructure
• 2.Business Transformation
• 2.Business Transformation (Japan Business)1
• 2.Business Transformation (Japan Business)2
• 2.Business Transformation (Japan Business)3
• 2.Business Transformation (International Business)1
• 2.Business Transformation (International Business)2
• Aggressive investment to accelerate business transformation
• Dentsu Group wants to be an optimal partner that helps customers transform their business.
• In the end

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