Transforming the Dentsu Group in 2018
- Now I would like to talk around our planned Business Transformation.
- Client needs are shifting, pursuing ROI and KPI’s down the marketing funnel. To address this change, we plan to develop more refined and sophisticated integrated planning methods.
- Second we need to respond to the diversification of media contact points and purchasing points for consumers. We are looking to further implement R&D and external tie-ups to capture the contact points with consumers.
- Third, is dealing with the full-fledged digitalization of mass media.
- In the media business, which is one of our strengths, we will provide impetus to drive this paradigm shift and further strengthen our competitive edge and market presence.
Presentation Slides
