Progress of Medium-Term Management Plan “Dentsu 2017 and Beyond”
- In the digital domain, we have expanded our acquisition target not only in the digital media area but also in newly developing areas.
- This slide shows some examples of recent acquisitions, such as John Brown in content marketing, MKTG in experiential marketing, eCommera which provide e-commerce solutions with a focus on brand commerce, Fetch in mobile, Grip in CRM, and Navegg in data analytics.
- These business areas are growing rapidly and getting more important areas for our clients and us.
- We will conduct M&A to enhance our capabilities as one of the important growth strategies to cope with changes in consumer behavior and the progress of marketing convergence which I touched upon at the beginning of this presentation.
Presentation Slides
