Current Status
Market Data
Advertising Expenditures in Japan by Medium
Billions of yen
| Calendar year | 2009 | 2010 | 2011 | 2012 | 2013 |
|---|---|---|---|---|---|
| Television | ¥1,713.9 29.0% |
¥1,732.1 29.6% |
¥1,723.7 30.2% |
¥1,775.7 30.2% |
¥1,791.3 30.0% |
| Newspapers | 673.9 11.4% |
639.6 11.0% |
599.0 10.5% |
624.2 10.6% |
617.0 10.3% |
| Magazines | 303.4 5.1% |
273.3 4.7% |
254.2 4.4% |
255.1 4.3% |
249.9 4.2% |
| Radio | 137.0 2.3% |
129.9 2.2% |
124.7 2.2% |
124.6 2.1% |
124.3 2.1% |
| Satellite Media-Related | 70.9 1.2% |
78.4 1.3% |
89.1 1.6% |
101.3 1.7% |
111.0 1.8% |
| Internet | 706.9 11.9% |
774.7 13.3% |
806.2 14.1% |
868.0 14.7% |
938.1 15.7% |
| Promotional Media | 2,316.2 39.1% |
2,214.7 37.9% |
2,112.7 37.0% |
2,142.4 36.4% |
2,144.6 35.9% |
| Total | ¥5,922.2 100.0% |
¥5,842.7 100.0% |
¥5,709.6 100.0% |
¥5,891.3 100.0% |
¥5,976.2 100.0% |
- Source:
- Dentsu, 2013 Advertising Expenditures in Japan
