Current Status
Market Data
Advertising Expenditures in Japan and Advertising Expenditures in Japan
as a Percentage of Nominal GDP
Billions of yen
| Calendar year | 2009 | 2010 | 2011 | 2012 | 2013 |
|---|---|---|---|---|---|
| Advertising expenditures in Japan | ¥ 5,922.2 | ¥ 5,842.7 | ¥ 5,709.6 | ¥ 5,891.3 | ¥ 5,976.2 |
| Nominal GDP | 471,138.7 | 482,384.4 | 471,310.8 | 473,777.1 | 478,447.7 |
| Advertising expenditures in Japan as a percentage of nominal GDP |
1.26% | 1.21% | 1.21% | 1.24% | 1.25% |
- Note:
- Advertising expenditures include expenditures on terrestrial television, newspapers, magazines and radio advertising, expenditures on marketing flyers inserted in newspapers, exhibitions and screen displays, direct mailings, outdoor advertisements, transit advertisements, advertisements in telephone directories, point-of-purchase (POP) advertisements, satellite media-related and Internet advertisements.
- Source:
- Dentsu, 2013 Advertising Expenditures in Japan
