Current Status
Operating Highlights
Millions of yen
| Years ended March 31 | 2010 | 2011 | 2012 | 2013 | 2014 |
|---|---|---|---|---|---|
| Information/Communications | ¥165,615 | ¥ 193,950 | ¥ 189,528 | ¥ 194,775 | ¥ 200,334 |
| 12.6% | 13.9% | 13.5% | 13.8% | 13.2% | |
| Beverages/Cigarettes | 150,393 | 152,238 | 152,797 | 152,584 | 160,175 |
| 11.4% | 10.9% | 10.9% | 10.8% | 10.6% | |
| Finance/Insurance | 83,532 | 95,724 | 95,123 | 99,624 | 119,865 |
| 6.4% | 6.9% | 6.8% | 7.1% | 7.9% | |
| Cosmetics/Toiletries | 97,733 | 113,387 | 121,260 | 119,504 | 116,914 |
| 7.4% | 8.1% | 8.6% | 8.5% | 7.7% | |
| Automobiles/Related Products | 75,010 | 69,257 | 73,203 | 86,549 | 108,867 |
| 5.7% | 5.0% | 5.2% | 6.1% | 7.2% | |
| Distribution/Retailing | 64,913 | 72,402 | 90,014 | 98,063 | 97,827 |
| 4.9% | 5.2% | 6.4% | 6.9% | 6.5% | |
| Foodstuffs | 84,546 | 80,475 | 82,329 | 86,933 | 90,291 |
| 6.4% | 5.8% | 5.9% | 6.2% | 6.0% | |
| Food Services/Other Services | 73,006 | 72,132 | 69,507 | 70,826 | 80,476 |
| 5.6% | 5.2% | 4.9% | 5.0% | 5.3% | |
| Pharmaceuticals/Medical Supplies | 73,849 | 77,060 | 70,414 | 68,349 | 69,304 |
| 5.6% | 5.5% | 5.0% | 4.8% | 4.6% | |
| Hobbies/Sporting Goods | 69,179 | 60,659 | 56,987 | 55,559 | 65,234 |
| 5.3% | 4.3% | 4.1% | 3.9% | 4.3% | |
| Transportation/Leisure | 55,657 | 56,775 | 58,064 | 60,178 | 65,110 |
| 4.2% | 4.1% | 4.1% | 4.3% | 4.3% | |
| Home Electric Appliances/AV Equipment | 78,268 | 83,288 | 74,329 | 59,536 | 60,155 |
| 6.0% | 6.0% | 5.3% | 4.2% | 4.0% | |
| Government/Organizations | 60,054 | 70,469 | 66,253 | 55,021 | 58,800 |
| 4.6% | 5.0% | 4.7% | 3.9% | 3.9% | |
| Real Estate/Housing Facilities | 35,898 | 37,375 | 43,448 | 41,431 | 46,690 |
| 2.7% | 2.7% | 3.1% | 2.9% | 3.1% | |
| Apparel/Fashion, Accessories/Personal Items | 31,304 | 38,289 | 42,583 | 44,574 | 43,098 |
| 2.4% | 2.7% | 3.0% | 3.2% | 2.8% | |
| Others | 116,108 | 123,310 | 118,819 | 118,862 | 131,915 |
| 8.8% | 8.8% | 8.5% | 8.4% | 8.7% | |
| Total | ¥1,315,072 | ¥1,396,798 | ¥1,404,663 | ¥1,412,376 | ¥1,515,062 |
| 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
- Notes:
-
- 1
- The above ranking is based on data for the fiscal year ended March 31, 2014.
- 2
- Dentsu reviews the criteria for each industry category frequently for the purposes of its own accounts. Accordingly, these categories may differ qualitatively from those used in Advertising Expenditures in Japan for the respective years. Figures for previous years have been recalculated to reflect the current industry breakdown as of March 31, 2014.
