Current Status
Operating Highlights
Millions of yen
| Years ended March 31 | 2010 | 2011 | 2012 | 2013 | 2014 |
|---|---|---|---|---|---|
| Television | ¥ 626,274 | ¥ 658,056 | ¥ 658,179 | ¥ 666,480 | ¥ 700,039 |
| 47.6% | 47.1% | 46.9% | 47.2% | 46.2% | |
| Time | 289,464 | 285,668 | 286,724 | 302,164 | 304,266 |
| 22.0% | 20.5% | 20.4% | 21.4% | 20.1% | |
| Spot | 336,810 | 372,387 | 371,454 | 364,315 | 395,773 |
| 25.6% | 26.7% | 26.4% | 25.8% | 26.1% | |
| Newspapers | 122,264 | 119,643 | 115,502 | 110,553 | 116,870 |
| 9.3% | 8.6% | 8.2% | 7.8% | 7.7% | |
| Magazines | 43,392 | 39,159 | 36,500 | 35,896 | 34,669 |
| 3.3% | 2.8% | 2.6% | 2.5% | 2.3% | |
| Radio | 19,434 | 18,580 | 17,420 | 16,027 | 15,055 |
| 1.5% | 1.3% | 1.2% | 1.1% | 1.0% | |
| Interactive Media(1) | 34,606 | 45,392 | 48,984 | 54,808 | 67,865 |
| 2.6% | 3.2% | 3.5% | 3.9% | 4.5% | |
| OOH Media(2) | 39,233 | 43,911 | 48,396 | 49,780 | 54,597 |
| 3.0% | 3.1% | 3.4% | 3.5% | 3.6% | |
| Creative | 164,973 | 178,959 | 187,981 | 187,804 | 203,845 |
| 12.5% | 12.8% | 13.4% | 13.3% | 13.5% | |
| Marketing/Promotion | 167,209 | 181,381 | 179,120 | 166,068 | 190,668 |
| 12.7% | 13.0% | 12.8% | 11.8% | 12.6% | |
| Content Services(3) | 75,492 | 89,721 | 83,904 | 89,358 | 90,480 |
| 5.7% | 6.4% | 6.0% | 6.3% | 6.0% | |
| Others | 22,191 | 21,992 | 28,672 | 35,598 | 40,970 |
| 1.7% | 1.6% | 2.0% | 2.5% | 2.7% | |
| Total | ¥1,315,072 | ¥1,396,798 | ¥1,404,663 | ¥1,412,376 | ¥1,515,062 |
| 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
- Notes:
-
- 1
- Interactive Media refers to Internet and mobile-related media.
- 2
- OOH Media stands for out-of-home media and comprises transportation and outdoor billboard advertising.
- 3
- Content Services refers to rights sales, planning and production as well as other content-related services in the sports and entertainment fields.
