Current Status & Outlook for the Dentsu Group

Growth opportunities in the International businesses

Data is the currency of the digital economy and is central to delivering more personalized marketing and advertising services.
Dentsu Aegis is at the forefront of this shift in our industry.
Following the acquisition of Merkle in 2016, M1™ now sits within the global data platform that will serve all the network's agency brands.
In H1 FY17, Dentsu Aegis Network activated M1™ in the US, the 100% people-based insights, planning, activation and measurement platform created by Merkle.
To date, more than 20 Dentsu Aegis clients are already piloting M1 campaigns, and the group anticipates all media planning and activation in the US will become addressable via M1 by 2018.

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