Notes:

(1)

HDY is the total of non-consolidated net sales by Hakuhodo, Daiko Advertising and Yomiuri Advertising in calendar 2013.

(2)

Percentages roughly reflect the ratio of net sales to spending shown in Advertising Expenditures in Japan.

Sources:

Current Situation of Japanese Advertising Agencies, Advertising and Economy (Advertising and Economy Research Institute) and Advertising Expenditures in Japan (Dentsu)

Source:

Advertising Age, April 28, 2014 edition

OMC: Omnicom, PUB: Publicis, IPG: Interpublic Group, HAV: Havas

Source:

Advertising Age, April 28, 2014 edition

*

Media billings of WPP, Publicis, Omnicom, Interpublic Group and Havas are based on overall activity billings in RECMA Overall Activity Rankings 2013.
The Dentsu Group’s media billings are a simple sum of Dentsu Aegis Network’s media billings and Dentsu’s non-consolidated media billings.
Dentsu Aegis Network’s media billings are based on overall activity billings in RECMA Overall Activity Rankings 2013.
Dentsu’s U.S. dollar-denominated non-consolidated media billings are converted from yen to U.S. dollars using the average exchange rate for 2013 (calendar year).