Current Status
Market Data
Size of Major Advertising Markets
Millions of U.S. dollars
at current prices
| Calendar year | 2009 | 2010 | 2011 | 2012 | 2013 |
|---|---|---|---|---|---|
| United States | $158,782.0 35.2% |
$162,905.0 34.1% |
$164,901.0 33.3% |
$171,432.0 33.6% |
$178,824.4 33.9% |
| China | 47,972.9 10.6% |
54,702.2 11.4% |
63,012.1 12.7% |
66,838.7 13.1% |
71,804.6 13.6% |
| Japan | 57,863.2 12.8% |
57,086.5 11.9% |
55,786.0 11.3% |
57,561.3 11.3% |
58,390.8 11.0% |
| United Kingdom | 21,589.2 4.8% |
23,385.2 4.9% |
25,189.2 5.1% |
26,193.9 5.1% |
27,552.1 5.2% |
| Germany | 16,083.4 3.6% |
16,310.0 3.4% |
16,386.9 3.3% |
16,422.8 3.2% |
16,205.4 3.1% |
| France | 12,924.2 2.9% |
13,694.5 2.9% |
14,506.5 2.9% |
14,055.6 2.8% |
13,676.7 2.6% |
| Brazil | 7,674.8 1.7% |
9,065.2 1.9% |
9,813.7 2.0% |
10,467.1 2.1% |
11,207.4 2.1% |
| Rest of Europe | 61,854.2 13.7% |
65,137.8 13.6% |
67,023.0 13.5% |
65,009.3 12.7% |
63,678.4 12.1% |
| Rest of Asia-Pacific | 38,117.4 8.4% |
43,116.2 9.0% |
46,325.4 9.4% |
48,800.5 9.6% |
51,773.6 9.8% |
| Rest of Latin America | 5,300.1 1.2% |
6,145.0 1.3% |
6,860.0 1.4% |
9,770.7 1.9% |
10,993.9 2.1% |
| Others | 23,053.9 5.1% |
26,813.4 5.6% |
24,993.4 5.1% |
23,373.2 4.6% |
23,947.4 4.5% |
| Total | $451,215.2 100.0% |
$478,360.9 100.0% |
$494,797.3 100.0% |
$509,925.1 100.0% |
$528,054.7 100.0% |
- Note:
- These totals are for major mass media, including television, newspapers, magazines, radio, cinema, outdoor and Internet advertising.
- Source:
- Carat “GLOBAL ADVERTISING EXPENDITURE TRENDS SEPTEMBER 2014 REPORT”
